VW’s new up! might be the company’s smallest car but in an age-old tradition, the employees at Volkswagen Communications made an attempt at an unofficial world record. Yes, they wanted to see how many people they could squeeze into an up!
The result: if you try really hard, 15 women and 1 man can squeeze into the car. Apparently, it wasn’t all that comfortable, with two in the trunk, one on the dash, seven on the rear bench, four on the front seats and two in the footwells.
A record 16 people were crammed into the new up! but we’re sure that could be beaten by some determinied individuals.
These record attempts have a long tradition, dating back to the 1950s when it was popular to cram as many people as possible into a telephone booth and later a VW Beetle. At a car meet in Australia, 17 friends spontaneously decided to squeeze into the Bug. In 2010, 20 people raised the bar in another Beetle, which put them in the Guinness World Records.
Naturally, attempts were also made in the New Beetle, with 27 students setting a new record in January 2001.
And now, in 2011, we have the up! After its European market launch in Spring 2012, customers can attempt to set their own records.