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BMW Launches MOG Music Service - Web Exclusive

This is the first integration of an on-demand music service in the car.

Greg Emmerson
Nov 15, 2011

BMW and MOG has confirmed the availability of MOG’s award-winning on-demand music service in all 2011 BMW vehicles equipped with the BMW Apps option in the US.

Eurp 1111 03+bmw launches mog+mog system Photo 2/4   |   BMW Launches MOG Music Service - Web Exclusive

This is the first integration of an on-demand music service in the car, transforming the way music is listened to on the road.

After signing up as a MOG Primo customer, BMW drivers simply need to launch the new version of the MOG app on their vehicle-connected iPhone, and MOG will appear in the BMW Apps-enabled infotainment system. This then gives music lovers instant access to MOG’s vast catalog of over 13 million songs.

The MOG iPhone app enables the following capabilities in the BMW Apps infotainment systems:

On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.
Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the vehicle’s existing infotainment controller and steering wheel controls.
Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.
MOG radio: the “MOG Mobius” music discovery engine enables users to switch between true “artist only” radio or a full mix of similar artists.
Curated content: Users will have access to New Releases, Editor’s Picks, Top Songs, Featured Playlists, and Featured Radio in addition to their own tagged songs.
High quality audio: MOG downloads music at 320kbps, providing the highest quality listening experience.

Eurp 1111 02+bmw launches mog+iphone adapter Photo 3/4   |   BMW Launches MOG Music Service - Web Exclusive

The MOG Primo subscription plan costs $9.99 per month, which provides subscribers with access to MOG for unlimited, on-demand listening access online at, through the MOG app on iPhone and Android phones, through compatible CE devices from major manufacturers such as Boxee, Roku, Sonos, Squeezbox, LG, and Samsung, all via a single MOG account.

Eurp 1111 01+bmw launches mog+display Photo 4/4   |   BMW Launches MOG Music Service - Web Exclusive


By Greg Emmerson
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