Building on the success of a previous campaign, Bosch has again partnered with the popular Storm Chasers series on the Discovery Channel to launch a new advertising campaign for the Icon beam wiper blade.
A combination of broadcast, digital and social media components is intended to drive awareness in wiper blade purchases.
Two new 30sec TV spots feature extreme meteorologist and storm chaser, Reed Timmer and his new Dominator 2 armored tornado-chasing vehicle. The ad will air nationwide on the Storm Chasers program and other Discovery, Science Channel and related programming through February 2012.
Icon's dual rubber technology is said to deliver up to 40% longer life than other premium beam blades, while its dual tensioned internal steel springs provide a contoured fit for full contact across the curvature of the windshield.
With winter approaching, the ads are aimed at targeting consumers at a time when they might be considering a new purchase. To support this, a web microsite will feature product information along with new video webisodes and a photo gallery featuring Reed Timmer (http://www.boschcleartheway.com/) Storm Chasers airs on Discovery Channel on Thursdays at 10 pm EST/PST to provide a front row seat to nature's fury in the heart of 'Tornado Alley' as scientists, researchers and weather enthusiasts continue their pursuit of the ultimate tornado footage.