Super Street Network

 |   |   |  Bosch Wiper Blades Ad Campaign Partners with Discovery Channel Storm Chasers - Web Exclusive
Subscribe to the Free
Newsletter

Bosch Wiper Blades Ad Campaign Partners with Discovery Channel Storm Chasers - Web Exclusive

Two new 30sec TV spots feature extreme meteorologist and storm chaser, Reed Timmer and his new Dominator 2 armored tornado-chasing vehicle.

Greg Emmerson
Nov 11, 2011

Building on the success of a previous campaign, Bosch has again partnered with the popular Storm Chasers series on the Discovery Channel to launch a new advertising campaign for the Icon beam wiper blade.

Eurp 1111 01+bosch partners discovery channel storm chasers+cover Photo 2/3   |   Bosch Wiper Blades Ad Campaign Partners with Discovery Channel Storm Chasers - Web Exclusive

A combination of broadcast, digital and social media components is intended to drive awareness in wiper blade purchases.

Two new 30sec TV spots feature extreme meteorologist and storm chaser, Reed Timmer and his new Dominator 2 armored tornado-chasing vehicle. The ad will air nationwide on the Storm Chasers program and other Discovery, Science Channel and related programming through February 2012.

Icon's dual rubber technology is said to deliver up to 40% longer life than other premium beam blades, while its dual tensioned internal steel springs provide a contoured fit for full contact across the curvature of the windshield.

Eurp 1111 01+bosch partners discovery channel storm chasers+wiper blade Photo 3/3   |   Bosch Wiper Blades Ad Campaign Partners with Discovery Channel Storm Chasers - Web Exclusive

With winter approaching, the ads are aimed at targeting consumers at a time when they might be considering a new purchase. To support this, a web microsite will feature product information along with new video webisodes and a photo gallery featuring Reed Timmer (http://www.boschcleartheway.com/) Storm Chasers airs on Discovery Channel on Thursdays at 10 pm EST/PST to provide a front row seat to nature's fury in the heart of 'Tornado Alley' as scientists, researchers and weather enthusiasts continue their pursuit of the ultimate tornado footage.

By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Recently, a selected number of automotive journalists and media influencers made the journey to Spain to be the first behind the wheel of the much-anticipated 2019 Toyota Supra.
Sam DuSep 20, 2018
The 2019 BMW Z4 will arrive next year, initially with a four-cylinder engine followed by a more potent M40i model.
Stefan OgbacSep 18, 2018
Ferrari launched a new, limited edition duo of supercar barchettas with the Monza SP1 and SP2. Get all the details here!
Jonny LiebermanSep 18, 2018
Preview the Super Street November issue, our Nissan annual! With a trio of Charles Wong’s R34 Skyline, 2 Boss Bunny S14, a baby Godzilla Pulsar GTiR, and more!!!
Bob HernandezSep 14, 2018
Who do you think deserves a trip to SEMA 2018?
RodrezSep 14, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP