Wit scenes from the upcoming Mission Impossible film playing on a 39ft silk screen, the fully electric BMW i3 and hybrid-electric BMW i8 concept cars were unveiled.
And from the gullwing door of the i8, Paula Patton emerged with BMW President Ludwig Willisch to present the car.
Patton is the star of Mission Impossible: Ghost Protocol alongside Tom Cruise.
The movie is released in December and features the BMW Vision EfficientDynamics concept, upon which the i8 concept was based.
In the movie, and the Tom Cruise’s character Ethan Hunt drives the concept and a BMW 6 Series Convertible.
BMW is a major part of the promotional trailers and signage that is being released leading up to the film's premiere, and has launched a Mission: Impossible-themed marketing campaign – more details are available in an earlier news story at www.eurotuner.com.