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Ford Focus Fashion - Web Exclusive

Ford Motor Company unveiled its latest model, only this time the model was wearing unique fashion items, a dress and necklace made of Ford Focus parts

Neill Bachand
Dec 5, 2011

As the subject of a stylish photo shoot, the fashion items were commissioned as part of the company's centenary tour, a month-long event celebrating 100 years of Ford in Britain.

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They were designed by two accomplished young British designers. Accepting the challenge to design a dress for the occasion was nominee Scottish Designer of the Year, Judy Clark, who worked with the late Alexander McQueen.

2018 Ford Focus
$17,950 Base Model (MSRP) 25/34 MPG Fuel Economy

"My reaction when they approached me was one of delight to be a part of such a unique project as it's very different to what I normally do," she said. "The inspiration for the dress was taken from the Edwardian period and I actually started to design before the parts arrived."

Eurp 1112 02 o+ford focus fashion+judy clark dress Photo 3/4   |   Ford Focus Fashion - Web Exclusive

The necklace was the work of Katherine Hawkins who runs a jewelry design business called Creme Noveau. Describing the inspiration behind the necklace as a tribute to Metropolis, the vintage science fiction movie, Katherine said that she was rather daunted by the prospect when she was approached by Ford.

"When the box of car parts arrived, I didn't really know what to expect," Hawkins said. "It doesn't help that I can't actually drive, so at first I didn't know what the parts were for! But the idea came very quickly and I was able to use really cool metals, plastics and rubbery bits!"

Eurp 1112 01 o+ford focus fashion+judy clark dress Photo 4/4   |   Ford Focus Fashion - Web Exclusive

The shoot was handled by photographer, Andy Fallon, who has contributed to magazines ranging from Rolling Stone to FHM.

By Neill Bachand
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