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Renault Twingo Goes Pop - Web Exclusive

Renault offered four artists the opportunity to express their vision of a ‘Cabinet of Curiosity’ by creating their own Twingo interior.

Greg Emmerson
Dec 22, 2011

To promote its New Twingo model in Europe, Renault enlisted the artistic talents of four leading European artists to create a series of individual city cars that would highlight the versatility of the new car.

Eurp 1112 01+renault twingo goes pop+coffee Photo 2/9   |   Renault Twingo Goes Pop - Web Exclusive

Renault offered four artists – from the world of fashion, music, design and cooking – the opportunity to express their vision of a ‘Cabinet of Curiosity’ by creating their own Twingo interior. The result of the project reflects their view of the world.

The line up features:
UK singer Nicola Roberts
French fashion designer Jean-Charles de Castelbajac
Italian chef Davide Scabin
German designer Nils Holger Moormann

Twingo Goes Pop by Nicola Roberts
Twingo Goes Pop is a synopsis of Nicola Roberts’ life: music and fashion – washed down by gallons of coffee!

Eurp 1112 05+renault twingo goes pop+sound board Photo 3/9   |   Renault Twingo Goes Pop - Web Exclusive

A recording studio in the rear evokes her latest album, Cinderella’s Eyes, not to mention a coffee machine, combined with clothes, personalized portable music player, hair dryer and a make-up counter in the front.

New Twingo is transformed into the all-purpose car-living space for a British girl. “In my New Twingo Cabinet of Curiosities I have strived to blend my dreams and emotions with my personal, very defined vision of reality.”

Twingo 55 FBG by Jean-Charles de Castelbajac
Jean-Charles cast the eye of a ‘Republican artist’ on New Twingo, inventing a Presidential destiny whereby Twingo assumes the mantle of the Republic.

Eurp 1112 03+renault twingo goes pop+custom interior Photo 4/9   |   Renault Twingo Goes Pop - Web Exclusive

The roll-call includes period furniture, candelabras and polished parquet flooring. A nod to the sumptuous luxury of the Elysées, complemented by its matte black bodyshell and white-walled tires.

“Our generation demands a new low-cost luxury. We have to reconcile creativity and democracy. It should be a cast-iron rule for all candidates in the Presidential elections that they have to travel in a Presidential Twingo.”

Twingo Reading Room by Nils Holger Moormann
The designer decided to make the cabin of his New Twingo a place of peace, rest and meditation; in stark contract to the stress that can symbolize travel in general.

Eurp 1112 07+renault twingo goes pop+library Photo 5/9   |   Renault Twingo Goes Pop - Web Exclusive

An avid reader, Nils Holger Moormann created a ‘reading room’ where the occupant can escape, far from the madding traffic jam. A library, a big sofa and fireplace – all the components of a cosy den.

“With New Twingo Reading Room, I am casting an eye full of hope on the car which is transformed into a personal refuge from which to shelter from the aggression of modern life.”

Scabin Pasta Twingo by Davide Scabin
Like all Italians, Davide loves a ‘Bella Macchina’. In the cabin of the New Twingo, he draws up a detailed inventory of all the components of Italian cuisine with, as a center point for this world: pasta.

Eurp 1112 02+renault twingo goes pop+pasta seats Photo 6/9   |   Renault Twingo Goes Pop - Web Exclusive

He then offers us, in a 3D video, his vision: conceptual and refined yet with his cuisine at its heart. “For me, the car is like cooking. It is a discovery, a movement, a journey to other people. I see New Twingo as a manifesto, an explosion which expresses the essential values of my work. It is the opposite of standing still.”

By Greg Emmerson
1078 Articles

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