Gaining plenty of recognition for its series of Super Bowl ads, Audi will run a 60sec spot for the 5th year in a row. It will air in the first quarter and will feature the signature LED lighting technology on the new 2013 Audi S7.
At 5500 Kelvin, Audi LED headlights are the closest recreation of daylight available, providing numerous safety benefits, such as helping drivers’ eyes perceive more contrast and experience less strain.
Traditional lights take 0.2 seconds to engage, while LEDs are immediately activate, making driving safer.
In addition to safety, LED lights use 50-percent less power from the alternator – which in turn reduces the load on the engine. They can also last the lifetime of a vehicle.
Throughout February, enthusiasts can visit Audiusa.com to interact with LED-themed content and learn more about Audi’s signature technology, including its design, safety, efficiency and performance benefits. Beginning on January 29, visitors to the Audi Forum in New York can explore an interactive LED-focused digital experience.
Super Bowl XLVI marks the brand‘s fifth consecutive time as an advertiser in the big game. In last year’s “Release the Hounds”, Audi became the first Super Bowl advertiser to tag an ad with a Twitter hashtag. The adventurous spot, featuring the new Audi A8 flagship sedan, was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. The spot featured a cameo by Kenny G.
In 2010, Audi’s Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI “Green Car of the Year” clean diesel. The 2009 spot featured Jason Statham in a series of high-speed chase scenes involving luxury competitors. In 2008, the brand’s first Super Bowl spot delivered a parody of “The Godfather”.