Super Street Network

 |   |   |  Audi 2012 Super Bowl Commercial To Feature LED Lights - Web Exclusive
Subscribe to the Free
Newsletter

Audi 2012 Super Bowl Commercial To Feature LED Lights - Web Exclusive

Super Bowl XLVI marks the brand‘s fifth consecutive time as an advertiser in the big game.

Greg Emmerson
Jan 17, 2012
Eurp 1201 01+audi 2012 super bowl commercial+cover Photo 2/3   |   Audi 2012 Super Bowl Commercial To Feature LED Lights - Web Exclusive

Gaining plenty of recognition for its series of Super Bowl ads, Audi will run a 60sec spot for the 5th year in a row. It will air in the first quarter
and will feature the signature LED lighting technology on the new 2013 Audi S7.

Eurp 1201 01+audi 2012 super bowl commercial+cover Photo 2/3   |   Audi 2012 Super Bowl Commercial To Feature LED Lights - Web Exclusive

At 5500 Kelvin, Audi LED headlights are the closest recreation of daylight available, providing numerous safety benefits, such as helping drivers’ eyes perceive more contrast and experience less strain.

Traditional lights take 0.2 seconds to engage, while LEDs are immediately activate, making driving safer.

In addition to safety, LED lights use 50-percent less power from the alternator – which in turn reduces the load on the engine. They can also last the lifetime of a vehicle.

Throughout February, enthusiasts can visit Audiusa.com to interact with LED-themed content and learn more about Audi’s signature technology, including its design, safety, efficiency and performance benefits. Beginning on January 29, visitors to the Audi Forum in New York can explore an interactive LED-focused digital experience.

Super Bowl XLVI marks the brand‘s fifth consecutive time as an advertiser in the big game. In last year’s “Release the Hounds”, Audi became the first Super Bowl advertiser to tag an ad with a Twitter hashtag. The adventurous spot, featuring the new Audi A8 flagship sedan, was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. The spot featured a cameo by Kenny G.

Eurp 1201 02+audi 2012 super bowl commercial+monster Photo 3/3   |   Audi 2012 Super Bowl Commercial To Feature LED Lights - Web Exclusive

In 2010, Audi’s Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI “Green Car of the Year” clean diesel. The 2009 spot featured Jason Statham in a series of high-speed chase scenes involving luxury competitors. In 2008, the brand’s first Super Bowl spot delivered a parody of “The Godfather”.

By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Recently, a selected number of automotive journalists and media influencers made the journey to Spain to be the first behind the wheel of the much-anticipated 2019 Toyota Supra.
Sam DuSep 20, 2018
The 2019 BMW Z4 will arrive next year, initially with a four-cylinder engine followed by a more potent M40i model.
Stefan OgbacSep 18, 2018
Ferrari launched a new, limited edition duo of supercar barchettas with the Monza SP1 and SP2. Get all the details here!
Jonny LiebermanSep 18, 2018
Preview the Super Street November issue, our Nissan annual! With a trio of Charles Wong’s R34 Skyline, 2 Boss Bunny S14, a baby Godzilla Pulsar GTiR, and more!!!
Bob HernandezSep 14, 2018
Who do you think deserves a trip to SEMA 2018?
RodrezSep 14, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP