With the 2011/2012 football season reaching its climax, talk again turns to what will be the most successful ad campaigns to air alongside the gridiron action.
Last year, Bridgestone Tire made an impact with its “Beaver” ad and the “Reply All” commercial that continues to air.
Ahead of this year’s game, Bridgestone is presenting a new brand campaign, titled “Time to Perform,” in which the tire company is poised to utilize the latest tire-derived technologies to singlehandedly change the world of sports as we know it – with interesting and unintended consequences.
“As the Official Tire of the NFL, NHL and PGA TOUR, Bridgestone Americas is excited about our new brand campaign, which creatively integrates our sports marketing initiatives with our specific product lines and their unique characteristics,” said Philip Dobbs from Bridgestone. “We have created an imaginary environment in which our technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports.”
The first in a series of five new television commercials debuted on January 2, during the NHL Bridgestone Winter Classic, which aired on NBC. This spot sets the stage for future advertisements in which professional athletes demonstrate specific performance characteristics of Bridgestone tires through their respective sports. Two of the sports-themed advertisements will debut during Super Bowl XLVI, which will air live on NBC on Sunday, February 5, 2012.
For the ads, behind-the-scenes footage and more information regarding the new “balls and puck” Bridgestone campaign, visit www.BridgestoneTire.com