Super Street Network

 |   |   |  Ken Block Gymkhana Videos Breaks Records - Web Exclusive
Subscribe to the Free
Newsletter

Ken Block Gymkhana Videos Breaks Records - Web Exclusive

The DC Gymkhana franchise has grown to 140 million combined views in total between all four videos.

Greg Emmerson
Jan 25, 2012
Eurp 1201 01+gymkhana videos breaks records+cover Photo 2/2   |   Ken Block Gymkhana Videos Breaks Records - Web Exclusive

As if you didn’t already know, the series of DC Shoes’ Gymkhana videos have set new records, with the latest Gymkhana FOUR getting more than 13 million views. What’s more, it continues to dominate the internet as the most shared viral ad campaign of 2011.

Eurp 1201 01+gymkhana videos breaks records+cover Photo 2/2   |   Ken Block Gymkhana Videos Breaks Records - Web Exclusive

So what began with Gymkhana 1, which was just a practice video of Ken Block behind the wheel of his car, roasting tires and having fun, has evolved into the Gymkhana franchise of viral videos.

The DC Gymkhana franchise has grown to 140 million combined views in total between all four videos. According to the mashable.com Viral Video Chart, Gymkhana FOUR was the most shared viral video of the year.

Both Gymkhana THREE and FOUR have been in the top five viral campaigns since making their debut online, with the views and shares continuing to grow.

In addition to being one of the most innovative forms of advertising in today’s digital world, the Gymkhana series was created without the use of an outside advertising agency.

“I was stoked when I found out that GYM4 was the most shared viral ad of 2011,” said Block. “Obviously this franchise has been a lot of fun for me in terms of coming up with the ideas, executing them and, of course, driving. But to have the campaign be such a success is a huge thing for myself and DC, because it means we’re doing something right in a very competitive field. I can’t wait to get started on filming the next installment!”

For information on Ken Block and Gymkhana FOUR: The Hollywood Megamercial, visit www.dcshoes.com/gym4

By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Recently, a selected number of automotive journalists and media influencers made the journey to Spain to be the first behind the wheel of the much-anticipated 2019 Toyota Supra.
Sam DuSep 20, 2018
The 2019 BMW Z4 will arrive next year, initially with a four-cylinder engine followed by a more potent M40i model.
Stefan OgbacSep 18, 2018
Ferrari launched a new, limited edition duo of supercar barchettas with the Monza SP1 and SP2. Get all the details here!
Jonny LiebermanSep 18, 2018
Preview the Super Street November issue, our Nissan annual! With a trio of Charles Wong’s R34 Skyline, 2 Boss Bunny S14, a baby Godzilla Pulsar GTiR, and more!!!
Bob HernandezSep 14, 2018
Who do you think deserves a trip to SEMA 2018?
RodrezSep 14, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP