Super Street Network

 |   |   |  Lotus Opens London Store - Web Exclusive
Subscribe to the Free
Newsletter

Lotus Opens London Store - Web Exclusive

In the 16 months since the collections’ preview, it has grown to include exclusive sporting items such as bikes, helmets and more.

Greg Emmerson
Jan 17, 2012
Eurp 1201 01+lotus lond store+cover Photo 2/2   |   Lotus Opens London Store - Web Exclusive

Continuing the reinvention of Lotus Cars and the Lotus brand, the company has confirmed it plans a new ‘Lotus Originals’ flagship store for London’s famous Regent Street.

Eurp 1201 01+lotus lond store+cover Photo 2/2   |   Lotus Opens London Store - Web Exclusive

Situated in Piccadilly in the heart of London, the store will open in late Spring/ early Summer 2012 and will host a new Lotus experience.

The 4800sqft store will be situated in the former ‘Café Royal’ locations and will feature exciting displays and a full stock of apparel, accessories, gifts, toys and limited edition collectables.

The Lotus Originals line made its debut at the 2010 Paris auto show alongside five new Lotus cars as a preview of the new Lotus lifestyle. Debuting with high-quality apparel, accessories and gifts, the move to Regent Street affords the space to showcase an expanded collection.

In the 16 months since the collections’ preview, it has grown to include exclusive sporting items such as bikes and helmets, toys and even stationery.

The development has been rapid, following its launch in September 2010 on a dedicated website – www.lotusoriginals.com.

The first shops soon followed, with a store at Lotus’ Hethel HQ and Norwich City Football Club’s Carrow Road stadium in Late 2011. Dealer shops have also recently opened in China. The flagship London store is the next step in the retail strategy for non-car Lotus products.

By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

The 2019 BMW Z4 will arrive next year, initially with a four-cylinder engine followed by a more potent M40i model.
Stefan OgbacSep 18, 2018
Ferrari launched a new, limited edition duo of supercar barchettas with the Monza SP1 and SP2. Get all the details here!
Jonny LiebermanSep 18, 2018
Preview the Super Street November issue, our Nissan annual! With a trio of Charles Wong’s R34 Skyline, 2 Boss Bunny S14, a baby Godzilla Pulsar GTiR, and more!!!
Bob HernandezSep 14, 2018
Who do you think deserves a trip to SEMA 2018?
RodrezSep 14, 2018
The Jaguar Project 8 lapped the legendary California race track in 1:37.54, almost a second quicker than the Cadillac CTS-V and two seconds quicker than the Giulia Quadrifoglio
Collin WoodardSep 13, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP