Porsche has finally ended speculation about its new Audi Q5-based sports SUV by announcing it will be named Macan from the Indonesian word for tiger.
The name is said to combine suppleness, power, fascination and dynamics – core characteristics of this new all-terrain car. This is in keeping with the manufacturer’s new naming tradition to give its cars names based on its characteristics rather than the traditional numbering system.
The Macan will be built in the Porsche factory in Leipzig, Germany and production due to start in 2013. It’s part of the company’s “Strategy 2018”, by which the manufacturer wishes to expand its model portfolio. As such, Porsche is hoping the Macan will emulate the sales success of the Q7- based Cayenne SUV currently leading the company’s best-seller list.
The Leipzig factory in Saxony is currently being expanded into a fully-fledged production plant with body assembly line and paint shop with the investment of 500 million euros, making it the biggest building projects in Porsche history. In the medium-term, the manufacturer hopes to create more than 1000 new jobs.