Always looking for ways to increase its model line-up, Land Rover will present a Convertible Concept of it Range Rover Evoque at the Geneva Auto Show next month. It’s said to explore the potential for the world's first premium convertible SUV, possibly the cleverest answer for a question nobody asked.
In what Land Rover admits is a bold concept, it’s said to build on the success of the Evoque and continues Land Rover's tradition for creating new market segments.
The concept is being shown in Geneva to gauge reaction and assess the potential for what could be another product from the world's leading SUV brand. However, it can’t do much to confirm its position as the world’s finest off-roaders, but will be popular for city dwellers…
The concept was developed by Land Rover Design Director, Gerry McGovern and his team. McGovern said: "The Evoque lends itself to the idea of a convertible. This study is not a traditional convertible – instead we worked with the balance of the Evoque's lines to retain its shape and create something that is unique and, we believe, highly desirable."
The soft-top convertible is based on the Evoque Coupe. It features a fully retractable roof system with a Roll Over Protection System [ROPS]. The concept combines capability and versatility with a drop down tailgate and a comfortable four-seat package.
The Evoque's rising waist line and distinctive shape has been retained and the new convertible body style has been achieved with minimal changes to weight and torsional rigidity. The hood is housed in a tapered finisher with the roof mechanism stowed below the belt-line.
Inside, the concept is packed with Evoque's award winning technology including Terrain Response, surround cameras, Park Assist and class leading infotainment featuring an 8-inch dual view touchscreen and a sound system from Meridian. The concept features unique 21” Titan silver wheels and is finished in a new metallic Causeway Grey paint. The interior is in Lunar and Ivory with leather seats featuring sporty perforated panels and Ivory contrast stitching.
John Edwards from Land Rover said: "The Evoque Convertible Concept is a new twist to the Evoque story and explores the potential to further extend the nameplate's appeal by giving existing customers more choice, while at the same time reaching out to a completely new customer base."
The Evoque Convertible Concept will be revealed at Geneva as a design and engineering study but there are currently no production plans confirmed.