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Yokohama Avid Ascend Tire with Orange Oil - Web Exclusive

The Ascend follows in the footsteps of the company’s dB Super E-spec tire.

Greg Emmerson
Feb 28, 2012
Eurp 1202 01+yikohama avid ascend tire+cover Photo 1/1   |   Yokohama Avid Ascend Tire with Orange Oil - Web Exclusive

Having previously proved the manufacturing potential of orange oil in its production and racing tires, Yokohama Tire has introduced the Avid Ascend all-season tire claimed to have good tread life and fuel efficiency.

The Ascend will be produced at Yokohama’s Salem, VA plant and will be available in a variety of applications ranging from crossovers to passenger cars and minivans. With T-, H- and V-speed ratings, it will initially be offered in sizes ranging from 15-18” diameter.

“The Ascend’s orange oil technology creates a compound resulting in a perfect balance of extended tread life, all-season handling and fuel economy,” said Dan King from Yokohama.

According to King, “independent testing found that the Ascend can last up to 6000 more miles than the Michelin HydroEdge and has lower rolling resistance. For consumers, this can represent a savings of 58 gallons of gas or more than $200 over the life of the tire. Plus, the Ascend’s CO2 reduction is better by over 1000 lb.”

The Ascend follows in the footsteps of the company’s dB Super E-spec tire, which was the world’s first orange oil tire introduced in the US in 2008.

Sources

Yokohama Tire Corporation
Fullerton, CA 92831
800-722-9888
http://www.yokohamatire.com
By Greg Emmerson
1078 Articles

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