Ducati fans are pulling at their hair and running for the hills at the thought of a diesel-powered Ducati motorcycle. However, they need not worry because this new model represents the start of a new partnership, which started in 2011 with sponsorship of the Ducati MotoGP Team. Now Ducati and the Diesel clothing brand is launching the Monster Diesel with a dedicated Capsule Collection.
The new model is an ‘urban military interpretation of the Ducati’s Monster and will be unveiled alongside a new clothing collection at the Diesel stores in New York-Soho (15 March) Rome (22 March) and Tokyo-Shibuya (29 March).
“The Monster Diesel, and the collection dedicated to it, reflect the coolness of this iconic motorcycle and our brand in general,” said Gabriele Del Torchio from Ducati. “The collaboration with Diesel underlines our focus on the style and trends that shape the market, and I am delighted to associate our world with Diesel. Both brands globally represent technology and innovation in pure Italian style.”
Stefano Rosso, son of Diesel founder, added: “When we had the opportunity to work with Ducati, with last year’s MotoGP sponsorship, we discovered a world of shared values and common roots. That brought us to create something new together, and we made it in the only way we know: taking the great know-how of both companies and mixing it with passion and creativity. The results are unique products, characterized by a great mix of design and technology.”
The model is based on the Ducati Monster 1100EVO on which Diesel’s founder Renzo Rosso, and the Ducati Design Centre, guided stylists to a military-inspired theme.
Set against the black treatment of Ducati’s Trellis frame, wheels, engine covers, exhaust system and forks, the ‘Diesel Brave Green matte’ livery delivers a rugged military feel, while the front brake calipers are finished in yellow to remind poeple of the model’s performance heritage.
The dual-branded clothing collection is composed of 11 different styles. The range includes slim-fitting biker jackets, sweats, tees, a unique five-pocket in raw denim, and a set of accessories.
All pieces are characterized by biker attitude, clean technical details and bold Diesel graphics, such as the treated rubber prints.
Colors for the collection are black, grey, white with red logos inspired by both brands. The range of fabrics include treated nylon and cotton to denim and overdyed jersey mix with leather and metal applications.
The new collection will be available from mid-April in the Diesel Stores, the Diesel online store and a selection of Ducati dealers.
The Monster Diesel will be available at Ducati stores around the world from late July onwards.