Ahead of the first race in the 2012 American Le Mans Series, Falken is launching its largest social media campaign ever, which culminates in a giveaway for a 2012 Porsche 911 Carrera as the Grand Prize.
The contest will be promoted over the race weekend for the 12 Hours of Sebring on March 16-18 by a new Falken TV commercial to promote the Falken Azenis tire line, its motorsports lineage, and a social media tie-in.
The latter will involve Facebook and the popular CityVille game that is played by more than 48 million monthly users. By entering the game through Facebook, players will compete on a Falken-branded racetrack and have an opportunity to earn a Falken-themed racecar. Both the TV commercial and sweepstakes are intended to expand Falken’s online presence.
In preparation for its debut at the 12 Hours of Sebring, Team Falken Tire has taken delivery of a brand new 2012 Porsche GT3 RSR racecar chassis for the demanding GT class of the American Le Mans Series. Veteran drivers Wolf Henzler and Bryan Sellers will to pilot the 911, having secured two wins for Team Falken in last year’s series. The racecar runs on Azenis race slicks.
For more details about the Falken 911 GT3 RSR, visit the News pages at www.eurotuner.com for an earlier posting.