Perhaps borrowing from the long-standing association between Aston Martin and the James Bond character, the car maker has launched its Q by Aston Martin service. It is designed to go beyond the standard palette of paint, leather and trim finishes, to give owners new personalization options.
The service can be extended to interior and exterior styling, offering almost endless opportunity for self-expression. It can help to design luxury items beyond the customers’ car. This could extend to color-matching a Brompton bicycle to their Aston Martin, supporting the customer’s architect to design their house, or creating color themes and materials for the interior specification of a yacht.
The Virage and Cygnet models presented at the 2012 Geneva auto show had been enhanced to include unique color and trim finishes, each a unique showcase for the possibilities offered by Q by Aston Martin.
The Virage, for example, had a bespoke Mariana Blue satin paint finish with an interior that includes blue carbon fiber, saddle leather floor mats, and striking yellow detailing. It also had an HD track-day video camera mounted in the headliner, luggage rack and forged, diamond-turned wheel. All these elements were developed by the team to illustrate the scope of the service.
The Cygnet translates the bespoke service to Aston Martin's city car. Finished in Cherry Tree raspberry paint with a kestrel tan interior, the Cygnet included a specially developed photographic leather headliner, as well as a tailor-made three-piece luggage set, unique brogue leather detailing on the seats, and a color-matched Brompton bicycle for urban use.