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Land Rover Range Rover Evoque Special Edition by Victoria Beckham - Web Exclusive

A Special Edition that extends its character in a new direction through understated, restrained color and detail changes.

Greg Emmerson
Apr 23, 2012
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Eurp 1204 01 o+land rover range rover evoque special edition by victoria beckham+side profile Photo 1/3   |   Land Rover Range Rover Evoque Special Edition by Victoria Beckham - Web Exclusive

Although she'll be forever known as Posh Spice, David Beckhma's other half has gained a reputation more recently for cutting edge fashion design. In fact, she was the winner of the Designer Brand of the Year award at the 2011 British Fashion Awards and was appointed Creative Design Executive at Jaguar in July 2010.

Victoria worked with the Land Rover design team under Director Gerry McGovern for the past 18 months to create her Special Edition finished in a striking matte-grey paint, which was unveiled at the Beijing auto show.

"Working with Victoria, the intention was not to change the fundamental architecture and award-winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained color and detail changes," explained McGovern.

Victoria Beckham said: "I am very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I've always driven a Range Rover, for me they are the epitome of quality and luxury.

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"When I first started working with the team I did a lot of research, and created mood boards to show the team my love of timeless and classic design. I looked at yachts, luxury jets and classic cars."

McGovern continued: "Working with Victoria we quickly recognized our similar design tastes and ambition for this car. For example, at the first meeting, Victoria inspired the use of rose gold. She was wearing dark clothes and no jewelry apart from a rose gold, man's watch. I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist. We both agreed it was the ideal way to introduce a softer touch to the bold, assertive exterior color scheme.

"Throughout the process we were keen to ensure that the vehicle would appeal equally to both men and women. In fact, Victoria always maintained that she wanted her husband David to be proud to drive this car. We fully enjoyed working with Victoria and I am confident this special edition will appeal to discerning luxury consumers globally."

Essential to the design is the hand-finished matte grey paint, unique 20" gloss-black forged wheels and luxurious rose-gold details, limited to this Special Edition.

Complementing the stealth-like exterior is an elegant and luxurious interior. The four-seats are finished in a semi-aniline Vintage Tan leather, with a bold 'baseball' stitch chosen by Victoria as a tongue-in-cheek reference to her husband. The same leather is also used to cover the door inserts, armrests and central storage box lid.

Another personal touch is the luxurious floor mats. The designer explained that when she was a young girl, her father owned a Rolls-Royce and she would enjoy taking her shoes off to sink her bare feet into the thick carpeting. Land Rover's designers replicated this by using mohair to make the mats.

Eurp 1204 03 o+land rover range rover evoque special edition by victoria beckham+front view Photo 3/3   |   Land Rover Range Rover Evoque Special Edition by Victoria Beckham - Web Exclusive

Bespoke luggage completes the holistic design package. The four-piece set is based on the designer's own luggage range, using the same high-quality internal structure and clothed in hand-stitched black leather. The set comprises two his and her's wheeled suitcases and wash bags, all of which are lined in the same microsuede as the roof lining and, as a finishing touch, the zip pulls are finished in the same matte grey as the exterior.

A hand-stitched leather wallet with rose-gold detail contains a guide to the exclusive features of the car and is signed by Victoria Beckham.

The Evoque includes an 825-watt audio system by British experts Meridian. It uses 17 speakers and auxiliary amplifiers to create the company's patented Trifield surround sound to all four seats.

Entertainment options include satellite TV, DVD playback, ten-disc virtual CD player and digital radio.

The Range Rover Evoque Special Edition with Victoria Beckham goes on sale first in China, with deliveries due from October 2012.

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By Greg Emmerson
1076 Articles

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