Super Street Network

 |   |   |  Juventus Soccer and Jeep - Web Exclusive

Juventus Soccer and Jeep - Web Exclusive

A new Fiat sponsorship agreement will come into effect for the 2012–2013 soccer season.

Greg Emmerson
Jun 21, 2012

As the Fiat Group absorbs Chrysler and Jeep, it has taken a bold move to endear the American companies to its domestic market, starting with Jeep branding on the jerseys for the legendary Italian soccer team, Juventus Football Club SpA.

Eurp 1206 02+juventus soccer and jeep+jersey Photo 1/1   |   Juventus Soccer and Jeep - Web Exclusive

A new Fiat sponsorship agreement will come into effect for the 2012–2013 soccer season, and Jeep has made this first appearance on the new “away” jersey of the Italian Championship-winning club.

Officially unveiled to the supporters last week, the new kit draws inspiration from the glorious past of the Bianconeri Club that boasts 295 million followers worldwide.

Made using environmentally friendly materials, the new crewneck design was inspired by the 1941-42 Coppa Italia-winning jersey. The inner neck graphic on the shirt is the club motto: “Vincere Non È Importante È L’Unica Cosa che Conta” (Winning is not important, it is everything) – a famous quote by Giampiero Boniperti.

The sponsorship agreement signed in April between Fiat SpA and Juventus Football Club will see Fiat as sponsor on the Juventus jersey for the next three seasons.

Jeep will appear in national and international events before the start of the 2012-2013 season, with events including test-drives, contests and outdoor activities related to the world of sports.

In July, during the Juventus summertime retreat at Chatillon-Saint Vincent in Val d'Aosta, Jeep will showcase a preview of Jeep Grand Cherokee S Limited. The new trim line of the Jeep flagship will be introduced in Italy and in the other European markets in September.

By Greg Emmerson
1077 Articles

BROWSE CARS BY MARKET

MORE FEATURES

BMW is returning to Le Mans, but not with an LMP1 program. Get the details here.
Alex NishimotoSep 27, 2016
BMW is celebrating the 30th birthday of the M3 by looking back at the model's rich history.
Kelly PleskotSep 27, 2016
McLaren has released its latest model, an all-electric P1 for budding hypercar enthusiasts ages 6 and under.
Alex NishimotoSep 27, 2016
Dodge van racing is a thing in Japan, and this video explains why.
Alex NishimotoSep 27, 2016
We reflect on the life of an innovator in the automotive tuning industry, legend in the Volkswagen community, and a friend.
Michael FebboSep 26, 2016

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP