Super Street Network

 |   |   |  Yokohama Tires Sets Cowboy Hats Record - Web Exclusive
Subscribe to the Free
Newsletter

Yokohama Tires Sets Cowboy Hats Record - Web Exclusive

Fun promotions like this are one of the reasons why Yokohama is involved in sports marketing.

Greg Emmerson
Aug 20, 2012
Eurp 1208 02 o+yokohama tires+cowboy hats record Photo 1/2   |   eurp_1208_yokohama_tires_cowboy_hats_record

The Yokohama Tire Corporation has a number of sports sponsorship program and some pretty interesting ways of getting their message across. A recent home game between the Los Angeles Angels and Texas Rangers on June 2 saw the Japanese rubber company hand out Yokohama-branded cowboy hats to all the fans.

During the fifth inning, all 39013 fans at the game made history as the "largest gathering of people wearing cowboy hats." It beat the previous record of a lowly 500 by quite a margin.

Yokohama is in its third year of partnering with the Angels, while it also works with the Philadelphia Phillies and New York Yankees in baseball. The comapny has existing partnerships with four NFL teams as well - the Dallas Cowboys, Baltimore Ravens, Chicago Bears and New England Patriots.

"Mission accomplished," said Shawn Denlein from Yokohama. "Fun promotions like this are one of the reasons we're involved in sports marketing. I'd like to tip my hat to the Angels on creating this entertaining promotion. Not only did it break a Guinness world record, but it's a clever nod to the Angels' original owner, Gene 'The Singing Cowboy' Autry."

Eurp 1208 01 o+yokohama tires+cowboy hats record Photo 2/2   |   eurp_1208_yokohama_tires_cowboy_hats_record
By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Jaguar gave its rally F-Type a full roll cage, ripped out most of the interior, and added auxiliary lights to the hood
Collin WoodardNov 12, 2018
The one car that caught our attention the moment we stepped into VIP Fest 12 and not only held it, but had us coming back for another visit (or three) as the day continued
RodrezNov 9, 2018
Sam always thought MX-5s were cool cars but he never thought he'd ever own one until he spent a few days behind the wheel of an 2019 MX-5
Sam DuNov 7, 2018
Earlier this year, Subaru announced the WRX STI would get a 5-horsepower boost for 2019. No, it wasn’t much, but at least the STI would no longer be outgunned by the turbocharged four-cylinder Mustang. Subaru’s latest special edition STI, however, comes with a much less underwhelming boost in power. It’s called the WRX STI TC 380, and
Collin WoodardNov 6, 2018
Evasive Motorsports' S2K sat front and center in the Mackin Ind. booth during SEMA week doing exactly what it was supposed to do: wowing show goers while pulling them in for a closer look at all that Mackin has to offer
RodrezNov 6, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP