Super Street Network

 |   |   |  Yokohama Tires Sets Cowboy Hats Record - Web Exclusive

Yokohama Tires Sets Cowboy Hats Record - Web Exclusive

Fun promotions like this are one of the reasons why Yokohama is involved in sports marketing.

Greg Emmerson
Aug 20, 2012
Eurp 1208 02 o+yokohama tires+cowboy hats record Photo 1/2   |   eurp_1208_yokohama_tires_cowboy_hats_record

The Yokohama Tire Corporation has a number of sports sponsorship program and some pretty interesting ways of getting their message across. A recent home game between the Los Angeles Angels and Texas Rangers on June 2 saw the Japanese rubber company hand out Yokohama-branded cowboy hats to all the fans.

During the fifth inning, all 39013 fans at the game made history as the "largest gathering of people wearing cowboy hats." It beat the previous record of a lowly 500 by quite a margin.

Yokohama is in its third year of partnering with the Angels, while it also works with the Philadelphia Phillies and New York Yankees in baseball. The comapny has existing partnerships with four NFL teams as well - the Dallas Cowboys, Baltimore Ravens, Chicago Bears and New England Patriots.

"Mission accomplished," said Shawn Denlein from Yokohama. "Fun promotions like this are one of the reasons we're involved in sports marketing. I'd like to tip my hat to the Angels on creating this entertaining promotion. Not only did it break a Guinness world record, but it's a clever nod to the Angels' original owner, Gene 'The Singing Cowboy' Autry."

Eurp 1208 01 o+yokohama tires+cowboy hats record Photo 2/2   |   eurp_1208_yokohama_tires_cowboy_hats_record
By Greg Emmerson
1077 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Preview the October 2016 issue of european car Magazine, with first drives of the latest S8, S5, XE, C300 & others, an exclusive look at the AM-RB 001, going behind the scenes at Brabus, and more
Bob HernandezSep 23, 2016
There are times in life when you're presented with hardships that you aren't exactly prepared for.
Big MikeSep 23, 2016
Registration is now open for the erstwhile Tuner GP, the 2016 european car Magazine 2.0T GP presented by Continental Tire
Bob HernandezSep 23, 2016
It's that time again. This year, 12 sports cars, pony cars, and grand tourers -- and one extremely powerful sedan -- face off in World's Greatest Drag Race.
Alex NishimotoSep 23, 2016
The Honda S Dream became the fastest Honda ever by recording a run of 261.875 mph at Bonneville. More impressively, it did it with only three cylinders.
Alex NishimotoSep 23, 2016

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP