Set to replace "Volkswagen Magazine" and the company's digital brand app "Das", Das Auto will be the unified Volkswagen brand publication for all platforms. Tablets, smartphones and print, Das Auto will cover a wide spectrum of VW fans and customers no matter the platform. iPad users will enjoy a quarterly version with exclusive audiovisual and interactive content. The print version of Das Auto will be comprised of 92-pages of journalistic style reporting on the latest news from the company and in the field.
"The new brand magazine introduces an innovative cross-media corporate publishing concept that can be adapted for the international public and to suit very diverse market needs", Jürgen Stackmann, Head of Marketing at the Volkswagen Group and the Volkswagen Passenger Cars brand, said.
For more information be sure to visit dasauto-magazine.com