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Ken Block Launches Hoonigan Racing Division

New Building, New Livery, Same Hoon

Ezekiel Wheeler
Jan 23, 2013

Ken Block never seems to take a break. Today, the king of hooning, is kicking off 2013 with a brand new race team and global headquarters, Hoonigan Racing Division's Ken Block is off to a big start this year. So, to better inform everyone about what he's going to be up to this season and what events he'll be killing tires in, Hoonigan Racing Division decided it'd be best to let fans hear it directly from the man himself. Below, Block goes into detail on everything from how he came up with his all-new team look to what he hopes to accomplish in 2013

Hoonigan racing division hq details ken block ford fiestas Photo 2/4   |   Hoonigan Racing Division

The Hoonigan Racing Division 2013 Livery:
"I'm stoked on how this livery and overall team aesthetic has turned out this year. With the name change to Hoonigan Racing Division, we wanted to take the look in a slightly different direction, one that has been inspired by my love of 80s and early 90s skateboarding graphics, as well as Miami Vice-era offshore powerboats and a dash of hair metal and old school hip hop mixed in for good measure. Much like we did in our years as MWRT, we're continuing to try and lead and innovate in the motorsports marketing arena with this livery."

New Hoonigan HQ:
"When setting out to design the Hoonigan Racing Division Headquarters, I wanted to build a fun and inspirational creative space that would not only reset the industry standard for a motorsports facility, but also have a place that rivaled the modern workspaces of top ad agencies," said Block. "I need a place where our whole team-from the marketing staff to the technicians-can be inspired and enjoy working in everyday. So aside from the standard office needs, we made sure to build in some fun; from a ping pong table to a full entertainment area with its own bar. But, I also wanted the other side of the headquarters-the workshop-to have the feel and functionality of a World Rally Championship-level facility like M-Sport or Prodrive. I think we achieved all of my goals with this facility!"

Hoonigan racing division hq details Photo 3/4   |   Hoonigan Racing Division

2013 Overall:
"Once again, I'm trying to fit in as much driving as possible for 2013. Unlike most drivers who only compete in one series, I'm very fortunate to be able to race in so many different disciplines. Between competing in X Games, GRC, Rally America, Gymkhana GRID and WRC, It's going to be an awesome year. I can't wait to get it started."

Global X Games:
"X Games has always been one of my favorite events of the season, so I'm hyped that this year it is going global with four international stops. Now Los Angeles isn't my only chance at taking the gold, there will also be Brazil, Spain and Germany. I think the worldwide fans are really going to enjoy the opportunity to go see what X Games is all about up close and personal."

Global RallyCross:
"Last year was my rookie season in GRC. I learned a lot and had some amazing qualifying times. I even managed to dominate the final event of the season until my car caught fire! So, with a season's worth of experience now under my belt, and a car that has now had a year of rallycross development, I'm feeling really confident about entering the 2013 GRC season and going after the title. I think I've got the experience and the car to get it done this year."

Rally America Championship:
"I'm pleased to say that I'll be campaigning the full Rally America Championship this year. In 2012 I made it out to two events and won both, as well as winning a Canadian rally. I'm confident that my team has built a highly capable car and that the experiences that myself and my co-driver, Alex Gelsomino, have gained doing WRC events the past few seasons really help us when it comes to making our pace notes for the races. My goal for the year is to win the championship, plain and simple."

"For me it's great to continue racing in the World Rally Championship. Last year I competed in three events and in two of them I finished within the top ten and scored points [the third event would have ended with a top 10 finish also, but ended in a mechanical DNF on the final day]. I really enjoy being able to stay somewhat competitive in WRC, despite only competing part-time and not being able to log any testing in the car prior to the actual events. Hopefully I'll be running a similar amount of WRC events in 2013."

Hoonigan racing division hq front Photo 4/4   |   Hoonigan Racing Division

Gymkhana GRID:
"Monster Energy came in last year and got behind my Gymkhana GRID series in a big way. They ran a five-event European series and all of the fans and participants that came out really enjoyed the racing format. In fact, the feedback was so strong that they're looking to expand it even further this year, so I'm looking forward to going back over and competing in GRID once again. We're also going to try and investigate the possibility of bringing GRID back to America in 2013 as well."

Octane Academy 2:
"Ford had great success with Octane Academy last year. So much so that the second season has been picked up by NBC Sports for 2013. We're changing up the format a bit and focusing a lot more on actual driving challenges, getting the contestants more seat time and really showcasing just what the cars can do with the proper training behind the wheel. It's going to be a lot of fun to make, I can't wait to get started."

"I'm working on a very special Gymkhana project with DC for 2013. I can't comment too much on it at this point, but we're taking a very different approach to it for this year. That's all I'm going to say right now!"

By Ezekiel Wheeler
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