Super Street Network

 |   |   |  Ferrari to Open Theme Park in North America
Subscribe to the Free
Newsletter

Ferrari to Open Theme Park in North America

Where should it be built?

Kelly Pleskot
Apr 20, 2016

Ferrari's strategy to evolve into a luxury goods brand hasn't yet proven successful, Bloomberg argued in a recent article. But one thing that has helped Ferrari evolve outside the auto sector is licensing its brand for theme parks.

The automaker plans on making a theme park in North America, Bloomberg pointed out in its report. Ferrari already has one in Abu Dhabi, UAE and plans on opening a second park soon near Barcelona, Spain.

Ferrari announced vague plans for a North American theme park when it filed for its IPO last year. "In the long-term we aim to open one theme park in each of the main geographic areas where we operate, including North America and Asia." A theme park in China is in the works.

We don't know where Ferrari will launch its park on our shores, but we imagine it will be quite elaborate like the original. Ferrari World in Abu Dhabi opened in 2010 and is home to the world's fastest roller coaster, the Formula Rossa.

Meanwhile, Ferrari's stock has plummeted about 20 percent since its public offering began in October. While it may not be the best of times for the luxury goods industry, Ferrari's theme park plans could help to expand the brand. Where do you think the new Ferrari theme park should be built?

Source: Bloomberg

By Kelly Pleskot
274 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Clarion Builds takes an E31 BMW and accentuates its strengths while addressing its shortcomings, all without dramatically altering its original character.
Bradley IgerFeb 23, 2018
Swedish freeskier Jon Olsson lost his first custom Audi RS 6 to theft and arson, but now he's replacing it with another one that's just as impressive.
Alex NishimotoFeb 23, 2018
Nexen taps the series’ only 3-time champ and 7 other drivers to hedge its bets for 2018’s Formula DRIFT Tire Cup
Bob HernandezFeb 22, 2018
BMW will build a total of 300 "Edition 30 Jahre" M4 Convertibles, but only 30 will come to the States--20 painted Macao Blue, and 10 in Mandarin II yellow.
Collin WoodardFeb 22, 2018
With 711 hp and a 200-lb weight loss, Ferrari says the Pista will hit 62 mph in 2.85 seconds and 124 mph in 7.6. Top speed, meanwhile, is 211 mph.
Collin WoodardFeb 21, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP