Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Furious 7 & 'Waze' Handing Out Movie SWAG Across U.S.
Subscribe to the Free
Newsletter

Furious 7 & 'Waze' Handing Out Movie SWAG Across U.S.

To promote upcoming home entertainment release of film, nav app will lead fans to free F7 merchandise

Sep 1, 2015

The latest installment of the wildly popular Fast and Furious franchise – Furious 7 – is about to drop on Blu-ray, DVD, and Digital HD (September 15, if you’re keeping track), and to commemorate the release Universal Pictures Home Entertainment and crowd-sourced navigation app "Waze" have partnered for a special promotion. Dubbed the "Get Your Furious 7 Fix Fast" campaign, the marketing push will have “Waze” users in seven US cities seek out so-called Prizing Pit Stops to get a share of free Furious 7 merch.

Furious 7 inside track paul walker 1998 toyota supra 36 Photo 2/4   |   Furious 7 Inside Track Paul Walker 1998 Toyota Supra 36

It goes something like this: users of “Waze” will be directed to pop-up sites on one day in each city hosting the campaign, where street teams will be handing out complimentary Furious 7 branded t-shirts, hats, license plate frames, and a limited number of digital codes to download the film on Digital HD, among other swag. Each Prizing Pit Stop will go for as long as supplies last for up to 90 minutes and then move on to two other locations during the day.

Furious 7 inside track dwayne johnson hobbs gatling gun 16 Photo 3/4   |   Furious 7 Inside Track Dwayne Johnson Hobbs Gatling Gun 16

Prizing Pit Stops are set for Sept. 11 in Portland, Ore., and Dallas, Texas; Sept. 14 in San Francisco, Calif., and Washington, D.C.; Sept. 15 in New York, N.Y. and Los Angeles, Calif.; and Sept. 17 in Chicago, Ill.

Furious 7 inside track 2014 subaru wrx sti 35 Photo 4/4   |   Furious 7 Inside Track 2014 Subaru Wrx Sti 35

Additionally, "Waze" will display messages publicizing the home entertainment release of Furious 7 in the same seven markets. The promotion is running now through Sept. 17.

Source: License! Global

Bob Hernandez
727 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Buyer at Barrett-Jackson Scottsdale auction nabs Supra VIN 20201 - signed by Toyota CEO Akio Toyoda - for $2.1 million, the entire bid benefiting the American Heart Association and the Bob Woodruff Foundation
Rory JurneckaJan 21, 2019
You've just purchased the new NSX but you have too much money left over and you need to spend it on something (we've all been there, right...). That's where AIMGAIN comes in.
RodrezJan 18, 2019
Preview the March 2019 issue of Super Street, with the GReddy x Pandem FC RX-7; a DSM 600HP Talon TSI; an AWD DC2; Shutter Space photo contest roundup; and more!
Bob HernandezJan 18, 2019
In Japan, Toyota is offering a 2.0-liter inline four-cylinder in two different states of tune on the Supra
Kelly PleskotJan 18, 2019
The Lego McLaren Senna kit has 219 pieces and, yes, incorporates the transparent in-door panels of the actual hypercar
Conner GoldenJan 18, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP