Super Street Network

 |   |   |  Hoonigan Media Machine Open House
Subscribe to the Free
Newsletter

Hoonigan Media Machine Open House

The world’s most beloved tire slayers mark one year for their Daily Transmission YouTube series

Mar 9, 2018

One billion anything is pretty hard to wrap our brains around. Consider for a moment the number 1,120,759,876 – in minutes, that’s over 18.6 million hours, 778,305.4 days … that’s two-plus millennia. In other words, that’s a long-ass time. The number also happens to be the amount of viewed minutes Hoonigan’s Daily Transmission video series on YouTube has racked up over its first year of programming. If we may, that’s what’s called – in the parlance of our times – killing it.

If you haven’t seen an episode, the concept is brilliantly simple: invite famous car dudes and/or their famous cars to Hoonigan’s Donut Garage in Long Beach, Calif., and have them do what they do at Hoonigan – namely get rowdy (doing burnouts, jumping shit – that kind of thing). Capture said shenanigans on video, cut it into an easily digestible edit, then release it for public consumption – rinse and repeat, five days a week. As the number of viewed minutes suggests, the formula seems to be a hit

Hoonigan Tire Slayer Photo 2/26   |   Hoonigan Tire Slayer

What the numbers don’t show is how DT is breaking new ground. We had a chance to rap with Hoonigan Media Machine Associate Creative Director (and former Super Street ed.) John Naderi at the recent Donut Garage open house celebrating the milestone, and the surprising thing he shared about the show is how fans of it are bucking viewing trends. In this age of perceived short attention spans among so-called cord-cutters, Daily Transmission watchers are there for the duration of the usually-over-10-minute episodes, and indeed feel gyped if Hoonigan delivers anything less than that.

Shartkart M3 Photo 3/26   |   Shartkart M3

To mark the momentous occasion of having some now 200-plus episodes of DT under their belts, Hoonigan invited all their friends out to the Donut Garage for an evening of wining and dining – or beering and tacoing, as the case may be. A bunch of the vehicles previously featured on DT were also in the house, like the AE86 EV, ex-Miata “ShartKart,” and of course Hert’s now back to rotary FC3S RX-7 Twerk Stallion.

We’d by lying if we didn’t say we’re just a wee bit jelly at Hoonigan’s success, but it couldn’t happen to a cooler group of guys. High fives all around to the posse – to get a feel of what kind of madness goes down on Daily Transmission, head over to Hoonigan’s YouTube page.

FC3S RX 7 Twerk Stallion Photo 10/26   |   FC3S RX 7 Twerk Stallion
AE86 SR5 GTS EV Photo 20/26   |   AE86 SR5 GTS EV
Bob Hernandez
708 Articles

BROWSE CARS BY MARKET

MORE FEATURES

The Subaru WRX STI Diamond Edition features a yellow body kit - complete with front splitter, side skirts, and rear diffuser - and 349 ponies under the hood
Kelly PleskotNov 14, 2018
Jaguar gave its rally F-Type a full roll cage, ripped out most of the interior, and added auxiliary lights to the hood
Collin WoodardNov 12, 2018
The one car that caught our attention the moment we stepped into VIP Fest 12 and not only held it, but had us coming back for another visit (or three) as the day continued
RodrezNov 9, 2018
Sam always thought MX-5s were cool cars but he never thought he'd ever own one until he spent a few days behind the wheel of an 2019 MX-5
Sam DuNov 7, 2018
Earlier this year, Subaru announced the WRX STI would get a 5-horsepower boost for 2019. No, it wasn’t much, but at least the STI would no longer be outgunned by the turbocharged four-cylinder Mustang. Subaru’s latest special edition STI, however, comes with a much less underwhelming boost in power. It’s called the WRX STI TC 380, and
Collin WoodardNov 6, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP