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Royal Purple Consumer Products - Web Exclusive

Royal Purple Inc. announces the availability of ringtones for cell phones on their mobile website

Mar 1, 2010

(Porter, TX) Feb. 25, 2010 - High performance lubricant manufacturer Royal Purple Inc. has announced the availability of ringtones for cell phones on their mobile enabled website, www.royalpurple.mobi/ringtones.

Htup_1003_01_z+royal_purple_consumer_products+logo Photo 1/1   |   Royal Purple Consumer Products - Web Exclusive

Recognizing the increasing use of mobile web browsing by the consumer, the mobile site meets those demands by offering an easily accessible and user- friendly platform to browse the products and locate retail dealers.

Royal Purple ringtones are a great way to personalize your phone with a distinct ringtone that is unique as the car you drive, or the one you wish you were driving! Car enthusiasts will have the opportunity to choose from 25 ringtones to download including a Ferrari 308, Aston Martin, Chevrolet Chevelle and Corvette. Royal Purple Marketing VP Mark McFann downloaded a few of the ringtones himself upon the launch of the site. "We had our own selfish motivations for the ring-tones. We wanted them for ourselves and we thought others would enjoy them too," said McFann.

The availability of the ringtones is an ongoing effort by Royal Purple to reach out to current loyal and future product consumers, and motor sports enthusiasts, by tapping in to the increased popularity of electronic media. Look for the new Royal Purple cell phone app that will test your car knowledge in the next few months.

About Royal Purple

Royal Purple produces a broad line of high performance lubricants for automotive, consumer and industrial applications. For more information about Royal Purple or its products, contact Royal Purple Inc., One Royal Purple Ln., Porter, TX 77365, 281-354-8600, www.royalpurple.com

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