Royal Purple Appears in Social Game Nitto 1320 Legends Porter, TX (March 19, 2010) – High performance lubricant manufacturer Royal Purple Inc. has announced the renewal of their sponsorship of the Nitto 1320 Legends online racing social game for 2010. Nitto 1320 Legends (www.nittolegends.com) is a popular, free-to-play online racing game with over 1.1 million users from around the world.
Players can purchase, modify and race the hottest real-world vehicles from manufacturers like Ford, GM, Honda, Nissan, Mazda, Scion and more. Realistic tuning and skill-based drag racing allows players to compete in head-to-head and tournament style matchups for a range of virtual rewards.
According to game developer Cie Games of Long Beach, CA, a total of 3,140,460 Royal Purple synthetic lubricant packages were purchased as virtual items in 2009. Players experienced the same improved performance in the game’s virtual world as can be expected when they use Royal Purple in the real world.
“The reason we renewed our sponsorship is simple,” said Royal Purple Marketing VP Mark McFann. “A ton of people took advantage of the opportunity to virtually sample and experience the results of the (Royal Purple) product.”
About Royal Purple
Royal Purple makes synthetic products for numerous automotive, consumer and industrial needs. For more information about Royal Purple or its products, contact Royal Purple Inc., One Royal Purple Lane, Porter, TX 77365, 281-354-8600, www.royalpurple.com.