Super Street Network

 |   |   |  Hyundai Genesis Coupe To Be Discontinued After 2016 Model Year
Subscribe to the Free
Newsletter

Hyundai Genesis Coupe To Be Discontinued After 2016 Model Year

Genesis brand will get a “more sophisticated and luxurious coupe”

Alex Nishimoto
Aug 4, 2016

The Hyundai Genesis Coupe will be discontinued after the 2016 model year, a Hyundai rep confirmed. There's no word on a sporty two-door replacement for the Hyundai brand, but the upscale Genesis marque will get a more luxury-focused coupe.

The Genesis Coupe arrived for the 2010 model year, and was immediately compared to the Infiniti G37 coupe, to which the pre-refresh car bore a strong resemblance. The rear-drive car launched with a 3.8-liter V-6 producing 306 hp and 266 lb-ft of torque and a turbocharged 2.0-liter making 210 hp and 223 lb-ft. A refresh arrived for the 2013 model year, giving the Genesis Coupe a unique but polarizing exterior. It also brought with it a big bump in power for the 2.0-liter turbo, which was raised to 274 hp and 275 lb-ft. That wasn't enough to save the four-pot option from the chopping block in 2014, however. The 2016 Hyundai Genesis Coupe offers 348 hp and 295 lb-ft from its direct-injected 3.8-liter V-6, and has an available eight-speed automatic transmission.

2014 Hyundai Genesis Coupe front profile in motion view1 Photo 2/22   |   Hyundai Genesis Coupe To Be Discontinued After 2016 Model Year
2013 Hyundai Genesis Coupe engine Photo 9/22   |   Hyundai Genesis Coupe To Be Discontinued After 2016 Model Year

The Genesis Coupe competed in a varied and dwindling class of rear-drive sport coupes, going up against V-6-powered pony cars like the Ford Mustang and Chevrolet Camaro, as well as the Scion FR-S and Subaru BRZ twins and the more upscale Infiniti Q60 (formerly G37 coupe) the car Hyundai originally targeted. Except for Ford and Chevy, hardly anyone is getting rich off of these niche sport coupes. So you couldn't blame Hyundai for killing off the low-margin Genesis Coupe. But there's another reason why it got the axe.

Ever since it announced late last year that Genesis would be spun off into its own luxury brand, Hyundai has made a big push to keep the mainstream Hyundai name separate from its new premium marque. To that end, the second-gen Hyundai Equus has been renamed Genesis G90, and even the original Genesis sedan has been rebranded as the Genesis G80. After all that shuffling, keeping a non-premium model that shares its name with your luxury brand might cause some confusion.

Hyundai Vision G Coupe Concept rear side Photo 10/22   |   Hyundai-Vision-G-Coupe-Concept-rear-side

Though the Hyundai brand will have to make do without a sporty rear-drive option, the Genesis brand will soon get a two-door offering of its own. In an email, Hyundai spokeswoman Christine Henley told us, "A new, more sophisticated and luxurious coupe appropriate for the new Genesis brand is currently under development." We're guessing it'll look something like the Vision G coupe concept from last year.

Source: Hyundai

 

By Alex Nishimoto
138 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Can a bigger turbo and $28,000 in modifications can make the best BMW even better.
Michael FebboMay 26, 2017
Even in a field of 70 drift vehicles, you can easily spot Akinobu Satsukawa's four-door Skyline R32.
Jofel TolosaMay 26, 2017
After setting a record lap time at Goodwood, the McLaren P1 LM has finally conquered the Nürburgring.
Kelly PleskotMay 26, 2017
The Jaguar XE SV Project 8 will produce 592 hp and be limited to just 300 units
Jonathon KleinMay 26, 2017
In a surprise reveal, Volvo admitted the S60 Polestar cracked the Nurburgring lap record for production sedans last year after WTCC testing.
Conner GoldenMay 26, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP