Super Street Network

 |   |   |  Fake Products - Initial Timing
Subscribe to the Free
Newsletter

Fake Products - Initial Timing

Carter Jung
Oct 1, 2008
Impp_0810_01_z+initial_timing+sig Photo 1/6   |   Fake Products - Initial Timing

100% beef
Not to bash McDonald's for the second month in a row, but recently while driving to work, I saw a billboard that disturbed me to my very core. Innocuous at first glance, it was a plain red sign with the number "1", two Big Macs standing if for a pair of makeshift "0"s, and the "%" symbol: 100%. Sort of like elementary school teachers on tests except instead of filling in the circles with happy faces, it's a tri-bun trifecta of cholesterol. Underneath the "100%" was the word "Beef".

Now normally, most marketing messages don't make it past the filter that is my retina. Like needles in hay, or portly women in clubs, they don't ping the visual cortex. But the simplicity of this ad grabbed my attention. 100% Beef.

Take away the fact that mathematically the statement wouldn't be correct-there are buns, pickles, onion fragments, and other preservative-packed goodies to account for-why would McDonald's feel McCompelled to boldly claim that their meat patty is "100% Beef?" Is this supposed to be some sort of revelation? I never thought that I had to doubt the fact that the contents of a Big Mac were anything but beef, as in cow, as in moo. And if it is now indeed, 100% Beef, what was it before? Kangaroo meat? Miscellaneous vegetables? Synthesized cardboard? Gulp, human?

For the sake of gag reflexes, I like to think McDonald's is simply stating what's been known for all the years. That despite all the uncertainties with the environment, Middle East, and the economy, the one thing that you can hold true is that the Big Mac is indeed all beef. That and to quell any lingering doubts about the contents of its burgers.

Sadly, our industry could learn a thing or two about the authenticity of its products. I had lunch-not at MacDo-this past weekend with Will from DC Sports and Katsu from Veilside, and while I'm not a big fan of some of their older, more aggressive body kits, Veilside is arguably one of the most recognizable aftermarket designers (note use of the word) from Japan. Noticeably quiet these days, I asked if Veilside had any new products in the pipeline. Besides high-end Euros, his answer was a flat "no." When I asked why, he said because they were sick of people copying their designs and undercutting the price.

Now what most consumers don't realize, or care to, is that when a manufacturer rolls out a new product, they spend countless hours in research, design and testing. All of that costs money. A cheap eBay knockoff, on the other hand spends next to nothing copying the product, using lesser quality materials, and thus can sell it for a fraction of the price. The end result is actual designers like Veilside refusing to produce new products because it is simply not profitable.

While I'm not asking all of you to go out and buy a genuine body kit, what I am imploring of you is to abstain from buying fake shit. And not just aero parts but intakes, exhausts, seats, suspension, rims, cylinder head ports, or anything else. Most of these "companies" are in it for the short-term profits without investing in the long-term health of our industry. In fact, they hurt the real companies that spend money creating technological progress by driving them out of the scene. The end result would be an R&D plateau with few to no new products. No buenos. Ponder this: Would you buy a cheaper, alternative to a Big Mac if it was 100% Almost Beef?

Editor
Carter Jung
carter@importtuner.com

Factorfiction@Importtuner.Com For Things You've Always Wondered About
Features@Importtuner.Com For Feature Cars
Longshots@Importtuner.Com For Aspiring Photographers
Models@Importtuner.Com For Aspiring Models
Postal@Importtuner.Com For Opinions
Questionit@Importtuner.Com For Tech Questions

It_Team
what was the last fake thing you bought?

By Carter Jung
164 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Paul the Apostle wasn't necessarily talking about K-series-swapped Integras when he spoke to the Corinthians, telling them to "race to win."
Aaron BonkNov 20, 2018
Based on what Mini did with the 2006 Cooper S Works GP and the 2012 John Cooper Works GP, expect a small power bump and a punishingly firm ride.
Collin WoodardNov 20, 2018
Lamborghini debuted a racing version of the Urus that will hit the track in 2020
Kelly PleskotNov 20, 2018
As a general rule of thumb, most Ferrari owners leave their cars untouched in an effort to protect their resale value. But Ryan Dandurand isn't like most Ferrari owners
Jonathan WongNov 19, 2018
For 70 years, the Abarth emblem has been intimidating competitors in its various incarnations as a race car and performance road-car builder.
ManufacturerNov 19, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP