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Scion FR-S Project Car - SEMA Madness

Scott Tsuneishi
Apr 12, 2013
Impp 1302 01 o+scion FR S+project car Photo 1/1   |   Scion FR-S Project Car - SEMA Madness

Sleep. An integral part of our daily routine that is required for our minds and bodies to function properly. Without it, we as humans begin to experience mood swings, lapse of memory, and, inevitably, organ failure. Sleep is known as the necessity of life but for those who prepare for SEMA, sleep rules don't apply. If you're a manufacturer or a car owner who is bringing or has brought a project to the SEMA show, chances are you've made some life altering changes within the past few months, including sacrificing your marriage, social life, and relationships with loved ones in order to meet the dreaded October 30 deadline. We feel your pain as we've been pretty busy ourselves rushing last minute to complete our very own Scion FR-S project car.

Because October is the last-minute rush month for getting project cars completed just before SEMA, the crew is working feverishly on last-minute details as we prepare to unveil our dual-purpose street/track FR-S. I'm sitting on the floor at midnight covered in fiberglass shavings in the office garage, staring at our nearly completed FR-S while writing my column as I prepare to enter my 13th SEMA experience. I'd like to call myself a full-fledged SEMA veteran, but with every year I realize I've become a student of the game. I learn something new with every build, including this year's FR-S project. One thing that never fails, and you can quote me on this: "Project cars never happen on time."

By the time this issue goes through the production cycle, hits print, and is available on newsstands, it should be around early January. The car will have already debuted in our Source Interlink Media booth for our show segment before we stretch her legs and take a few laps around Buttonwillow Raceway during the inaugural Super Lap Battle taking place a week after SEMA. By the time you read this, many will be singing "Auld Lang Syne" as you welcome in the new year. But for me, it still hasn't happened yet-there are still 140 hours, 25 minutes, and 15 seconds till the first day of the 2012 SEMA Show. The madness has just begun.

By Scott Tsuneishi
247 Articles



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