Super Street Network

 |   |   |  Lamborghini and Bentley are Dropping Out of the Paris Auto Show
Subscribe to the Free
Newsletter

Lamborghini and Bentley are Dropping Out of the Paris Auto Show

Money is tight, and auto shows can break the bank

Eric Weiner
Sep 20, 2016

Ostensibly because of tight budgets in the wake of its crushing diesel emissions scandal, Volkswagen Group subsidiaries Bentley and Lamborghini will not fly the flag at this year's Paris auto show. The report comes from Reuters, which also states that Volkswagen is hard at work to save cash across the scope of its business in order to cover billions in fines and losses.

For its part the Volkswagen brand will keep its stand at the Paris show relatively conservative, focusing on executive speeches and static car displays rather than traditional auto show extravagance, says the report.

While this news is on the one hand yet another indicator of just how rough things are over at Volkswagen, Bentley and Lamborghini are hardly alone here. Auto shows have in recent years proven to be a hefty expense not to be taken lightly for a number of automakers, especially for high-end companies like Ferrari and Aston Martin, which can accomplish better outreach to their exclusive markets with more focused, private kinds of outreach.

Even Jaguar opted to skip the 2016 Detroit auto show this past January, stating it would direct its efforts toward other auto shows like New York and Geneva, which were better suited to its targets. Mini made similar choices, also opting out of Detroit and Geneva this year.

Aston won't be present this year at Paris either, nor will Ford or Volvo, which will focus on emerging marketing strategies in place ofthe usual pomp and circumstance.

Source: Reuters

By Eric Weiner
18 Articles

BROWSE CARS BY MARKET

MORE FEATURES

When it comes to putting together a project like this '95 GS-R, you don't just "accidentally" build a car of this caliber.
RodrezAug 19, 2017
A future of PHEVs and electric vehicles seem inevitable, but this Mini at least shows that they can still be plenty of fun to drive.
Dave HumphreysAug 18, 2017
Acura took the covers off the ARX-05 prototype race car at The Quail, A Motorsports Gathering, during Monterey Car Week
Kelly PleskotAug 18, 2017
If you're buying one of the 500 Porsche 911 Turbo S Exclusive Series cars you probably don't want just any wheels. You want special, carbon-fiber ones.
Collin WoodardAug 18, 2017
Preview the October 2017 issue of Super Street, featuring North America’s 1st TCP Magic RX-7; 666HP MR2; Star Road JDM Fairlady Z; 800hp four-rotor FD3S; and more!
Bob HernandezAug 18, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP