Super Street Network

 |   |   |  Lexus Heats up L.A. Auto Show With Sriracha IS Show Car
Subscribe to the Free
Newsletter

Lexus Heats up L.A. Auto Show With Sriracha IS Show Car

One-off celebrates popular hot sauce

Alex Nishimoto
Nov 16, 2016

The Lexus IS sedan is getting a face-lift for 2017, and to remind people that's happening, Lexus went with an unusual partner to create a one-off show car. The Lexus Sriracha IS aims to show how spicy the IS has become with its refreshed look, featuring a unique color scheme and little details that pay tribute to the beloved hot sauce brand.

2017 Lexus Sriracha IS side Photo 5/35   |   Lexus Heats up L.A. Auto Show With Sriracha IS Show Car

Lexus and Sriracha parent company Huy Fong Foods commissioned West Coast Customs to build the special IS, and shot a behind-the-scenes film titled "Sriracha in Everything" (below). The car receives a custom Sriracha Red paint with chili pepper-like flakes and green accents. A liquid meant to resemble Sriracha was cast in resin and formed into the steering wheel, which is marked "Caution: Hot Handling." Of course, the HVAC system replaces hot settings with "Sriracha hot," and the seat heater button is now red and depicts a seat on fire. Meanwhile, Sport mode is swapped out for Sriracha mode, though the mode's tuning remains the same. The seats are embroidered with the Huy Fong rooster logo, and get red and green accents. Sriracha badges adorn the sides, rear, and door wells, and the rocker panels have illuminated Sriracha kickplates. To show off the new IS' cargo capacity, the trunk is stocked with 43 bottles of Sriracha. If you need the garlic-heavy hot sauce on the go, the key fob dispenses Sriracha at the press of the emergency chili button.

Lexus may not have anything significant to show this year in L.A., but its Sriracha-themed show car was just weird enough to still get the brand some play in the auto news cycle. It also makes us hungry for Asian food.

The Lexus Sriracha IS will be on display to the public at the L.A. auto show from November 18-27.

Source: Lexus

By Alex Nishimoto
159 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Watch Formula D driver Ryan Tuerck’s Ferrari 458-powered Toyota GT86 crash, get fixed, and continue to slay tires on a mountain road.
Jonathon KleinSep 22, 2017
Meet your Pro 2 class of 2017 - 8 newly-licensed 2018 Formula D Pro drivers ready for the big time
Bob HernandezSep 22, 2017
Audi's turbo 5-cylinder might not have made quite the same impact as the ur Quattro but there's a reason we still remember it today.
Michael FebboSep 22, 2017
Preview the October 2017 issue of european car - with the Alfaholics GTA-R 290; a 550HP Dinan M4 S2; 850HP Brabus Mercedes-AMG 6.0 Biturbo Cabriolet; and more!
Bob HernandezSep 22, 2017
The Lamborghini Huracan Super Trofeo Evo updates the spec racer with a heavily revised aerodynamic kit and improved safety features.
Jonathon KleinSep 21, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP