Super Street Network

 |   |   |  Mercedes-AMG GT Roadster Stars in Super Bowl Commercial
Subscribe to the Free
Newsletter

Mercedes-AMG GT Roadster Stars in Super Bowl Commercial

Peter Fonda makes a cameo in “Easy Rider” spoof

Ed Tahaney
Jan 30, 2017

Peter Fonda's iconic Captain America biker from the cult film "Easy Rider" may have been born to be wild, but nowadays he's more of an "Easy Driver."

Fonda, Mercedes-AMG, and Oscar-winning directors Joel and Ethan Coen teamed up to shoot a humorous commercial for Super Bowl LI.

2018 Mercedes-Benz AMG GT
$112,400 Base Model (MSRP) 16/22 MPG Fuel Economy

The big game kicks off next weekend and Mercedes-Benz, which is celebrating the 50th anniversary of its AMG performance brand this year, will be taking a bow with this commercial nod to biker legends.

The scene is set in a dusty, desert biker bar named "Tiny's" on the historic Route 66. It's the kind of joint where locals drink domestic, ride Harley-Davidsons, arm wrestle, and listen to Steppenwolf's "Born to be Wild" on endless rotation.

The motley crew of bikers are going about their daily routine when a big biker announces that someone has boxed in their hogs. (You can watch an extended version of the spot below.)

In the short, Fonda trades his all-American chopper for a Mercedes-AMG GT Roadster with a 4.0-liter twin turbo V-8 engine. (Not a bad trade if you ask us.)

"The film is a really successful media kick-off into our 50th company anniversary," said Mercedes-AMG chairman Tobias Moers in a statement. "We are delighted that the new Mercedes-AMG GT Roadster is going to be playing a major role at this year's football final."

"Freedom and adventure are the perfect fit for a car that provides the most intensive way ever to experience true driving performance."

The tagline for the new ad spot is "Built to be Wild" and there's no doubt about that. Fonda and the gray roadster look pretty badass.

This isn't he first time the Coen Brothers ("Fargo," "Big Lebowski," and "Raising Arizona") have directed a car commercial for the Super Bowl. Back in 1997 they shot one for the Honda Accord — which is definitely not as cool (though still funny).

The Super Bowl kicks off on February 5 and a 30-second version of the ad will air during the game's fourth quarter. The Mercedes-AMG GT Roadster goes on sale this summer.

By Ed Tahaney
95 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Proving that JDM style has a lasting power that requires only small updates to stay relevant
Austin LottAug 17, 2018
Preview the October 2018 issue of Super street, featuring a VIP widebody RB26DETT Cima; 1,000hp pro drift E30 M3; Nissan vs. Toyota turbo inline-6s; and much more!
Bob HernandezAug 17, 2018
While Infiniti's previous Pebble Beach concept was inspired by race cars from the 1930s, the Prototype 10 is more of a reimagined speedster from the 1950s.
Collin WoodardAug 16, 2018
A Viper Green Metallic paint job isn’t just for the Lamborghini Huracán anymore. Soon you can order a 2019 Volkswagen Golf R in one of 40 custom colors.
Ed TahaneyAug 16, 2018
Super Street Network has teamed up with ENEOS to offer one lucky fan the chance of a lifetime - a spot for his or her vehicle to appear at the largest aftermarket trade show in the world: SEMA!
StaffAug 15, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW Mercedes-Benz AMG GT
NEWS, REVIEWS & SPECS
TO TOP