Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Mercedes-AMG GT Roadster Stars in Super Bowl Commercial
Subscribe to the Free
Newsletter

Mercedes-AMG GT Roadster Stars in Super Bowl Commercial

Peter Fonda makes a cameo in “Easy Rider” spoof

Ed Tahaney
Jan 30, 2017

Peter Fonda's iconic Captain America biker from the cult film "Easy Rider" may have been born to be wild, but nowadays he's more of an "Easy Driver."

Fonda, Mercedes-AMG, and Oscar-winning directors Joel and Ethan Coen teamed up to shoot a humorous commercial for Super Bowl LI.

The big game kicks off next weekend and Mercedes-Benz, which is celebrating the 50th anniversary of its AMG performance brand this year, will be taking a bow with this commercial nod to biker legends.

The scene is set in a dusty, desert biker bar named "Tiny's" on the historic Route 66. It's the kind of joint where locals drink domestic, ride Harley-Davidsons, arm wrestle, and listen to Steppenwolf's "Born to be Wild" on endless rotation.

The motley crew of bikers are going about their daily routine when a big biker announces that someone has boxed in their hogs. (You can watch an extended version of the spot below.)

In the short, Fonda trades his all-American chopper for a Mercedes-AMG GT Roadster with a 4.0-liter twin turbo V-8 engine. (Not a bad trade if you ask us.)

"The film is a really successful media kick-off into our 50th company anniversary," said Mercedes-AMG chairman Tobias Moers in a statement. "We are delighted that the new Mercedes-AMG GT Roadster is going to be playing a major role at this year's football final."

"Freedom and adventure are the perfect fit for a car that provides the most intensive way ever to experience true driving performance."

The tagline for the new ad spot is "Built to be Wild" and there's no doubt about that. Fonda and the gray roadster look pretty badass.

This isn't he first time the Coen Brothers ("Fargo," "Big Lebowski," and "Raising Arizona") have directed a car commercial for the Super Bowl. Back in 1997 they shot one for the Honda Accord — which is definitely not as cool (though still funny).

The Super Bowl kicks off on February 5 and a 30-second version of the ad will air during the game's fourth quarter. The Mercedes-AMG GT Roadster goes on sale this summer.

By Ed Tahaney
117 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Four doors, four cylinders, 201 hp, and an eight-speed dual clutch transmission (DCT) with a starting price of $25,900—what's not to like?
Richard FongMar 18, 2019
Hot Wheels fans will show off their custom cars in the hopes that their creation will become the company’s next die-cast toy
Kelly PleskotMar 18, 2019
The Avant's long roof and steeply raked D-pillars transform the A6's visual signature from conservative to cool
ManufacturerMar 18, 2019
A small yet imperative part of one of the most impressive car collections we've ever come across.
Chad BurdetteMar 15, 2019
Preview the May 2019 issue of Super Street - with a 1,600HP R35 GT-R; 1JZ S15 Silvia; ADVAN-liveried, 420hp RX-3; and much more!
Bob HernandezMar 15, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW Mercedes-Benz AMG GT
NEWS, REVIEWS & SPECS
TO TOP