Super Street Network

 |   |   |  Hankook Tire Launches Enhanced Web Site - Web Exclusive
Subscribe to the Free

Hankook Tire Launches Enhanced Web Site - Web Exclusive

Aug 4, 2009

WAYNE, N.J., August 4, 2009 – Hankook Tire today announced the launch of its redesigned website,, upgraded to deliver up-to-date information on Hankook’s product line-up as well enhance online customer experience and service with state of the art Web 2.0 functionality. Keeping with Hankook’s global marketing drive to increase awareness of the brand as well as the class-leading technology behind its high-performance tires, the new site enhances Hankook’s image as a top global tire maker. International exhibition activities are also highlighted on the site through various television ads and films that include video from SEMA, Auto Beijing and Tokyo Auto Salon. “In addition to a refreshed look and feel, Hankook’s new web site boasts a user friendly interface, including more videos and graphics,” said Richard Kim, IT Web programmer, Hankook Tire America Corp. “Consumers will easily be able to navigate the site as they tap into a wealth of Hankook product information now available online.”

The new Tire Finder function and one stop registration process helps establish an easy way for customers to become part of the Hankook family. The Tire Finder enables enriched search functionality to help customers find the right tire for their vehicle and driving experience while the improved registration process allows Hankook customers to receive instant online mailings notifying them about Hankook’s promotions and events. The site also makes it easy for consumers to locate a Hankook dealer in their area to answer questions and assist them with their purchase decision. “We are constantly looking for ways to improve customers’ experience with Hankook Tire as we grow our North American business,” said Bill Bainbridge, director of brand communications, Hankook Tire America Corp. “As more customers go online to learn about tire products, we want to help them understand the latest tire technology offerings and help them match their vehicle and lifestyle to our products and industry-leading warranties.”

Consumers will not be the only audience to benefit from the site upgrades, Hankook dealers will continue to have access to tools that help their business, including Hankook’s web-based order tracking system. The site also features a new motorsports section, which keeps fans up to speed on Hankook’s involvement with Formula Drift and Time Attack through online video, picture galleries, schedules and recaps of weekend events. The Services and Support section features a new quality policy section and tire care guide on Tire Safety.

About Hankook Tire
Wayne, N.J., Hankook Tire America Corp. is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires to more than 400 independent dealers through 3000+ retail sales locations in the United States and Canada. For more information, please visit the Hankook website at



Jaguar gave its rally F-Type a full roll cage, ripped out most of the interior, and added auxiliary lights to the hood
Collin WoodardNov 12, 2018
The one car that caught our attention the moment we stepped into VIP Fest 12 and not only held it, but had us coming back for another visit (or three) as the day continued
RodrezNov 9, 2018
Sam always thought MX-5s were cool cars but he never thought he'd ever own one until he spent a few days behind the wheel of an 2019 MX-5
Sam DuNov 7, 2018
Earlier this year, Subaru announced the WRX STI would get a 5-horsepower boost for 2019. No, it wasn’t much, but at least the STI would no longer be outgunned by the turbocharged four-cylinder Mustang. Subaru’s latest special edition STI, however, comes with a much less underwhelming boost in power. It’s called the WRX STI TC 380, and
Collin WoodardNov 6, 2018
Evasive Motorsports' S2K sat front and center in the Mackin Ind. booth during SEMA week doing exactly what it was supposed to do: wowing show goers while pulling them in for a closer look at all that Mackin has to offer
RodrezNov 6, 2018
Sponsored Links