Fort Mill, SC – (November 11, 2009) – Veteran racer Chris Rado of WORLD Racing will campaign his Scion tC on Continental’s ExtremeContact tires during the upcoming Superlap Battle finals, as well as in the Unlimited FWD class of the Redline Time Attack Series. Rado is debuting Continental’s ExtremeContact tires, the result of a new strategic alliance between Continental Tire and Hoosier Racing Tire.
“We’ve worked long and hard to bring this alliance with Hoosier Racing Tire to fruition,” said Travis Roffler, director of marketing, Continental Tire. “The combination of Continental’s expertise is in performance street tires, and Hoosier’s industry-leading technology in race tire development will be hard to beat. And putting a proven winner like Rado on our tires will make him a force to be reckoned with.” The new partnership aligns Continental and Hoosier as strategic partners for advanced performance solutions and motorsports integration, including collaborative marketing, product development and implementation process. Both companies will invest substantially into resources for the marketing, business development and delivery of specific products.
The Super Lap Battle Series is a time trial-based showcase of the fastest cars from U.S. Japanese and European tuners, and is a perfect series to show off the ultra-high performance of these new ExtremeContact tires,” said Bob Liu, technical product manager, Continental Tire.
In addition, Rado’s Scion tC was named Best Asian Import in the seventh annual Gran Turismo Awards ceremony, held at the Palms Resort & Casino’s Rain Nightclub during the recent SEMA Show in Las Vegas. The Gran Turismo® Awards, hosted by Sony Computer Entertainment America (SCEA), embrace the passion of customizing cars and showcase the efforts in the Gran Turismo® franchise.
Super Lap Battle is presented by Super Street, Turbo & High-Tech Performance, Modified, Eurotuner, and Import Tuner magazines.
With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 134,000 at nearly 190 locations in 37 countries.