Alphanumeric, a pioneering urban streetwear company, has always been deep-rooted within auto culture. Growing alongside the burgeoning popularity of the import scene in the late '90s, Alphanumeric maintained a strong visual presence and supported some of the industry's pioneering tuners. One of them was DDGT participant, Lanny Higa, winner of the inaugural NHRA/IDRC Hot Rod Quick 16 Class in 1999. Alphanumeric is spooling up its design efforts and planning to hit the scene with new styles in 2010.
The company's ramp-up efforts include homegrown PR events like the first Daily Driver Get Together Car Show (DDGT) in downtown San Diego. The event, copromoted by 5&ADIME and Alphanumeric, was a cross pollination; basically anything with style and wheels was welcome. American rodders and Japanese nostalgics shared the same pavement with a fleet of Euro tuners and modern import creations to overloaded the senses.
5&A DIME and Alphanumeric would like to thank all the attendees and participants. The event wouldn't have been possible without 02 Motorworks, Fast Eddies Garage, The Conquistadors C.C. and Group 5 Motorsport.