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 |   |   |  Yokohama Tire Corporation’s New “Grand Performance” Tire, the AVID® ENVigor™, Goes on Sale Today
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Yokohama Tire Corporation’s New “Grand Performance” Tire, the AVID® ENVigor™, Goes on Sale Today

Mar 1, 2010

FULLERTON, CA. – (March 1, 2010) – Yokohama Tire Corporation’s new AVID® ENVigor™ – “the most complete performance tire ever created” – launches today at tire dealers across the U.S. The ENVigor is available in 69 sizes for a huge array of vehicle applications, making it one of the largest tire launches in Yokohama’s history.

“The ENVigor is unprecedented in the industry,” said Mark Chung, Yokohama director, corporate strategy and planning. “It is the first and only high-performance tire that successfully blends all-season performance, superior comfort, enhanced traction and handling, with remarkable fuel efficiency, eco sensibilities and long treadlife. The range of vehicle applications includes entry-level, high-performance, luxury coupes and sedans. For consumers, it’s a one-stop shop tire because it features every conceivable tire attribute and fits nearly every vehicle on the road.”

The ENVigor replaces Yokohama’s popular AVID H4s/V4s and W4 tires and, according to Chung, had to have a new category – “Grand Performance” – named for it due to its collective characteristics. “It’s a technical marvel,” said Chung.

The ENVigor is manufactured in the U.S at Yokohama’s Salem, Virginia plant, and comes in H-, V- and W-ratings. It is engineered with Yokohama’s proprietary Adaptive 3D sipes (which help maintain water and winter traction); angled groove walls and circumferential grooves that resist hydroplaning; a tapered center rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and a new silica compound for excellent fuel efficiency.

Dan King, Yokohama vice president, sales and marketing, described the ENVigor as a tribute to Yokohama’s commitment to produce and market tires of highest technological innovations. “We’ve really hit the bull’s-eye with ENVigor,” remarked King.

The entire ENVigor lineup of 69 sizes, include:

175/65R15 84H, 185/65R15 88H, 195/55R15 85V, 195/60R15 88H, 195/65R15 91H, 205/60R15 91H, 205/65R15 94H.

195/55R16 87V, 205/50R16 87V, 205/55R16 91H, 205/55R16 91V, 205/60R16 92H, 205/60R16 92V, 215/55R16 97H, 215/60R16 95H, 215/60R16 95V, 215/65R16 98H, 225/50R16 92V, 225/55R16 99V, 225/60R16 98H, 235/60R16 100H.

205/45R17 84V, 205/50R17 93V, 215/45R17 87W, 215/50R17 95V, 215/55R17 94V, 225/45R17 94H, 225/45R17 94W, 225/50R17 94V, 225/55R17 97H, 225/55R17 97V, 225/60R17 99V, 225/65R17 102H, 235/45R17 97H, 235/45R17 97W, 235/50R17 96V, 235/55R17 99H 235/55R17 99W, , 235/65R17 108H, 245/40R17 95W, 245/45R17 99W.

215/45R18 89W, 225/40R18 92W, 225/45R18 95W, 225/50R18 95W, 225/55R18 98V, 225/60R18 100H, 235/40R18 95W, 235/45R18 94W, 235/50R18 97W, 235/55R18 100V, 235/60R18 107H, 235/65R18 106H, 245/40R18 97W, 245/45R18 96W, 245/60R18 105H, 255/35R18 94W, 255/40R18 95W, 255/45R18 103W, 255/55R18 109V, 265/35R18 97W, 275/35R18 95W.

225/40R19 89W, 225/45R19 92W, 245/40R19 94W, 245/45R19 98W, 245/45R20 99W, 245/50R20 102V and 265/50R20 107V.

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at



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