Continental Tire Steps Up Motorsports Efforts
Continental is expanding its commitment to GRAND-AM Road Racing and will become the official tire of the GRAND-AM Rolex Sports Car Series, starting with the 2011 season. The new official series status complements the company's previously announced title sponsorship of the GRAND-AM Continental Tire Sports Car Challenge.
"Continental Tire was selected through a stringent evaluation process to be official tire of the Rolex Sports Car vSeries in 2011, and we are excited that they are expanding their current partnership with GRAND-AM Road Racing," says Kevin Hindson, GRAND-AM Road Racing's vice president, marketing and communications. "Continental Tire's display of its commitment to motorsports tire technology can only enhance the already high level of competition of the world's premier road racing series."