Super Street Network

 |   |   |  BFGoodrich Tires Bolt On Campaign
Subscribe to the Free
Newsletter

BFGoodrich Tires Bolt On Campaign

BFGoodrich hopes this campaign will have consumers “jumping” into stores to purchase a new set of tires.

Jul 14, 2010

BFGoodrich® Tires Takes a Drive on the Wild Side with Bolt On Ad Campaign Launch Performance characteristics of the animal kingdom mirror the grip, acceleration and toughness of BFGoodrich Tires

GREENVILLE, S.C. – July 14, 2010 – What does a pneumatic wrench, a window washer and a tree frog have in common? Launching today, BFGoodrich® Tires’ new national advertising campaign will answer that question. While the company hopes this campaign will have consumers “jumping” into stores to purchase a new set of tires, it is not the reason they are showcasing a tree frog. Instead, the company is focusing on the characteristics of the amphibian to illustrate the grip of new set of BFGoodrich tires. Other animal metaphors throughout the campaign will bring the company’s message home, enabling consumers to understand just how easy it is to bolt on grip, acceleration and toughness to their vehicles.

Modp_1008_01_o+bfgoodrich_tires_bolt_on_campaign+bfgoodrich Photo 2/2   |   BFGoodrich Tires Bolt On Campaign

This national broadcast, print and online advertising campaign heralds a new approach for BFGoodrich Tires, providing consumers with a series of unconventional and obviously fictitious situations to help clearly visualize key tire benefits. The campaign illustrates that while consumers cannot literally bolt on a cheetah’s “legs” for acceleration or a tree frog’s “hands” for grip, they can achieve the grip, acceleration and toughness for their vehicles by simply bolting on a set of BFGoodrich tires. “Although not all consumers aspire to be race car drivers, rally pros or drifting champions, they can get a more exhilarating driving experience by owning tires with the same attributes of those used by these driving experts,” said Tom Jupena, marketing communications manager for BFGoodrich Tires. Among the BFGoodrich Tires’ records and accolades touted in the advertising:

• Grip: The first street tire to pull a 1g turn
• Acceleration: The first street tire to run a sub-eight second quarter mile
• Toughness: 20 straight SCORE Baja 1000 victories

While the animal kingdom captured the spotlight for this campaign, it was supported by two stars in the automotive world. Both are members of BFGoodrich Tires’ TeamBFG program, a diverse coalition of auto enthusiasts who share BFGoodrich Tires’ passion for motorsports. Two-time Formula Drift champion Samuel Hübinette did the stunt driving for the spots and Rally pro Lars Wolfe provided technical and special counsel. The vehicles featured in the ads include a Ford Mustang GT with BFGoodrich g-Force™ Super SportA/S tires and a Mitsubishi Lancer Evolution with BFGoodrich g-Force Super SportA/S tires.

The BFGoodrich Tires team led the development of the new campaign in cooperation with a senior level team from The Martin Agency, located in Richmond, VA. The new campaign features a media plan that includes a variety of television, print and Internet advertising mediums.

Online and television advertising featuring the tree frog metaphor will launch on July 14. This first television spot will also be introduced on BFGoodrich Tires’ Facebook page and YouTube channel. Print versions of the tree frog will begin appearing in September issues. Cheetah and “toughness” print ads will get rotated in later in the year. Dealers are also supporting the campaign with point-of-sale materials and advertising materials designed to extend and enhance their own local marketing plans.

Using motorsports as a proving ground for more than 35 years, BFGoodrich® Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally and extreme rock crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle. Visit BFGoodrich Tires at www.BFGoodrichTires.com.


BFGoodrich Tires’ enthusiasm has extended on-line as well, with a gathering place for auto enthusiasts to upgrade their passion for driving through Nation of GO, where people can celebrate and share what they love to do best at www.NationofGo.com.

BROWSE CARS BY MARKET

MORE FEATURES

Jaguar gave its rally F-Type a full roll cage, ripped out most of the interior, and added auxiliary lights to the hood
Collin WoodardNov 12, 2018
The one car that caught our attention the moment we stepped into VIP Fest 12 and not only held it, but had us coming back for another visit (or three) as the day continued
RodrezNov 9, 2018
Sam always thought MX-5s were cool cars but he never thought he'd ever own one until he spent a few days behind the wheel of an 2019 MX-5
Sam DuNov 7, 2018
Earlier this year, Subaru announced the WRX STI would get a 5-horsepower boost for 2019. No, it wasn’t much, but at least the STI would no longer be outgunned by the turbocharged four-cylinder Mustang. Subaru’s latest special edition STI, however, comes with a much less underwhelming boost in power. It’s called the WRX STI TC 380, and
Collin WoodardNov 6, 2018
Evasive Motorsports' S2K sat front and center in the Mackin Ind. booth during SEMA week doing exactly what it was supposed to do: wowing show goers while pulling them in for a closer look at all that Mackin has to offer
RodrezNov 6, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP