Long Beach, Calif. - August 26, 2010 - Formula DRIFT has added Mobil 1, the world's leading synthetic motor oil brand, as the official motor oil of the series. This new partnership will continue through the remainder of the 2010 season.
"Having a strong global brand like Mobil 1, with partnerships in all major forms of motorsports, that chose to add drifting, specifically Formula DRIFT is a great testament to their vision as well as to the strength of our emerging sport," said Jim Liaw, president and co-founder of Formula DRIFT. "We are excited to add Mobil 1 to our family of partners as they become the "Official Motor Oil," of Formula DRIFT. We are looking forward to expanding our partnership and additional ways to work closer together."
In addition to serving as the "Official Motor Oil" of Formula DRIFT, Mobil 1 will be on-site at all race venues, providing fans an interactive opportunity to see Mobil 1 products in action. This partnership will showcase the full performance enhancements through the Gardella Racing team in the Mobil 1 Pontiac Solstice driven by Ryan Tuerck, as well as the complete Falken Tire drift team. Mobil 1 will also receive on-site branding at events, on advertisements and promotional items, and on the Formula DRIFT website www.formuladrift.com "Partnering with Formula DRIFT gives us an incredible opportunity to exhibit the full line of Mobil 1 products to this demanding sport," said Leah Ritter, marketing advisor, ExxonMobil Lubricants Petroleum Specialties Company. "Drifting's intense nature allows us to showcase the performance and protection characteristics of Mobil 1 Technology and how it can help racers and enthusiasts both on and off the track. The Formula DRIFT Championship provides racing excitement like none other, and we're excited to officially be a part of this rapidly growing motorsport."
As the premier professional drifting championship in North America, Formula DRIFT embodies the spirit of performance and competition. The Formula DRIFT pro championship continues with Round 6: Point of Impact on September 10-11, 2010 at Infineon Raceway. For more information visit, www.formuladrift.com
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ABOUT FORMULA DRIFT
Entering its seventh season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com
ABOUT IMG SPORTS ENTERTAINMENT
Operating in 30 countries, IMG Sports Entertainment's diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com
ABOUT MOBIL 1
The world's leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond conventional motor oils. This technology allows Mobil 1 to meet the toughest standards of car builders and to provide exceptional protection against engine wear under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life. ExxonMobil, Mobil 1 and the 1 Icon are trademarks of Exxon Mobil Corporation (NYSE:XOM) or one of its subsidiaries. Additional information about Mobil 1 and other ExxonMobil lubricants can be found at: www.mobil1.com