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DC Launches The Gymkhana Three Project

Ken Block And The Cool Kids Collaborate For Music Video Infomercial

Aug 24, 2010

August 24, 2010 - HUNTINGTON BEACH, CA - DC and Ken Block are proud to announce the official launch of the highly anticipated Gymkhana THREE Project featuring the DC Co-Founder and rally car driver's newest apparel and footwear collection. Leading off the acclaimed franchises' newest chapter is: Ken Block's Gymkhana THREE: Part 1; The Music Video Infomercial (feat. The Cool Kids). Check out the video now live at http://www.dcshoes.com/gym3 and find the featured track on iTunes. The previous Gymkhana videos have been viewed more than 70 million times worldwide and have become viral internet sensations.

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"In planning Gymkhana THREE, we looked into what made the previous videos so successful and decided that in order to one up the best parts from each, we would need to break Gym3 into more than one video," said Ken Block. "Gymkhana THREE: Part 1 builds on the slick, high production aesthetic of Gymkhana TWO, The Infomercial, by actually taking this concept to the next level in creating a full blown music video with the help of hip-hop duo The Cool Kids."

This music video is packed with everything that people have come to expect from the Gymkhana videos but taken up a notch. Look for Ken, his Gymkhana THREE 2011 Ford Fiesta, Gymkhana style driving, new DC x KB product, insane visuals and stunts - all set to an original track, "Clicking (Gymkhana THREE)" that was written and produced by hip-hop duo The Cool Kids exclusively for Gym 3: Part 1. The video, which was shot over 48 hours in studio in Los Angeles, CA, was directed by acclaimed music video director, Bryan Barber, who has worked with music icons including Jay-Z, Justin Timberlake, Lil Wayne, and Beyonce.

"This was one of the coolest projects we've been a part of," said Mikey Rock and Chuck Inglish of The Cool Kids. "It was inspiring to get to work with Ken and the director Bryan. The stunts and action in the video were so exciting, definitely not something we have done before."

"Filming The Music Video Infomercial was super fun," said Ken. "Working with The Cool Kids was surreal, I never thought I would be co-starring in an over-the-top music video. But, the next part is where the real fun begins for me."

Making their debut in the Gym3: Part 1 video are Ken's newest DC apparel, footwear and accessories pieces, some of which were developed exclusively for the Gymkhana THREE Project. Inspired by the livery and colors of Ken's Gymkhana THREE 2011 Ford Fiesta the products incorporate the drip paint pattern and Ken's signature "Block" lettering and # 43 graphic. New products specifically highlighted in the video include three footwear styles; the Block Spartan Hi WC, Block Pure, and the Pro Spec 2.0 Mid and three apparel pieces; a windbreaker, a zip-up sweatshirt, and a t-shirt. Fans can check out all of Ken's products on DC's website where they'll also find accessories like a hat and beanie, as well as women's and kids shirts.

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To date Ken Block's series of Gymkhana videos have had more than 70 million views virally. Gymkhana TWO earned a Bronze Pencil at the One Show Entertainment Awards in the "Online Branded Entertainment" category and was #4 on Ad Age's list of top viral videos of 2009. Most recently Gymkhana TWO won a 2010 People's Telly Silver Award, presented by YouTube.

For behind the scenes photos and info on Gym3: Part 1, to watch the previous Gymkhana videos, and to check out Ken's DC products visit http://www.dcshoes.com/gym3. "Clicking (Gymkhana THREE)" by The Cool Kids is available to purchase on iTunes beginning today as well. Look for Gym 3: Part 2 to drop in early Fall 2010.

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