Super Street Network

 |   |   |  Mazda's Soul Exposed - Spinout
Subscribe to the Free
Newsletter

Mazda's Soul Exposed - Spinout

This motion that is so full of vitality that it stirs the emotions of those who see it.

Nov 22, 2010

Mazda displayed its new design mantra, "Kodo, Soul Of Motion," in its sleek Shinari concept. Ikuo Maeda, the head of Mazda's Design Division, explains the new design theme in this way: "In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the instantaneous movement seen in animals. This motion that is so full of vitality that it stirs the emotions of those who see it. We have named it 'Kodo, Soul of Motion,' and our aim is to express movement with forceful vitality and speed as the design theme for Mazda's upcoming models."

Modp_1012_08_o+mazda_shinari+right_side_view Photo 2/3   |   Mazda's Soul Exposed - Spinout

The Mazda Shinari is a four-door, four-seat sports coupe and a pure expression of the new design theme. The Japanese word shinari describes the powerful yet supple appearance of great resilient force when objects of high-tensile strength, such as steel or bamboo, are twisted or bent. It also refers to the appearance of a person or animal as it flexes its body in preparation for a fast movement. The concept showcases several new design elements that will carry forward into production, but Mazda gave no indication of what model may get the "soulful treatment" first. We don't see much in the way of an RX-7 replacement in the Shinari specs, but the silhouette is there.

Modp_1012_10_o+mazda_shinari+left_side_view Photo 3/3   |   Mazda's Soul Exposed - Spinout

BROWSE CARS BY MARKET

MORE FEATURES

Recently, a selected number of automotive journalists and media influencers made the journey to Spain to be the first behind the wheel of the much-anticipated 2019 Toyota Supra.
Sam DuSep 20, 2018
The 2019 BMW Z4 will arrive next year, initially with a four-cylinder engine followed by a more potent M40i model.
Stefan OgbacSep 18, 2018
Ferrari launched a new, limited edition duo of supercar barchettas with the Monza SP1 and SP2. Get all the details here!
Jonny LiebermanSep 18, 2018
Preview the Super Street November issue, our Nissan annual! With a trio of Charles Wong’s R34 Skyline, 2 Boss Bunny S14, a baby Godzilla Pulsar GTiR, and more!!!
Bob HernandezSep 14, 2018
Who do you think deserves a trip to SEMA 2018?
RodrezSep 14, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP