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Mazda's Soul Exposed - Spinout

This motion that is so full of vitality that it stirs the emotions of those who see it.

Nov 22, 2010

Mazda displayed its new design mantra, "Kodo, Soul Of Motion," in its sleek Shinari concept. Ikuo Maeda, the head of Mazda's Design Division, explains the new design theme in this way: "In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the instantaneous movement seen in animals. This motion that is so full of vitality that it stirs the emotions of those who see it. We have named it 'Kodo, Soul of Motion,' and our aim is to express movement with forceful vitality and speed as the design theme for Mazda's upcoming models."

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The Mazda Shinari is a four-door, four-seat sports coupe and a pure expression of the new design theme. The Japanese word shinari describes the powerful yet supple appearance of great resilient force when objects of high-tensile strength, such as steel or bamboo, are twisted or bent. It also refers to the appearance of a person or animal as it flexes its body in preparation for a fast movement. The concept showcases several new design elements that will carry forward into production, but Mazda gave no indication of what model may get the "soulful treatment" first. We don't see much in the way of an RX-7 replacement in the Shinari specs, but the silhouette is there.

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