EL SEGUNDO, Calif., Jan. 27, 2011 - DIRECTV is bringing the race track into the living room with the exclusive 3D broadcast of Formula DRIFT's "Round 7: Title Fight Event" on DIRECTV's 3D channel, n3D™, powered by Panasonic, channel 103. Beginning Friday, Feb. 4 at 8 p.m. ET/PT, DIRECTV customers will have access to two, one-hour specials, which will offer extensive race coverage, behind the scenes footage and exclusive interviews, all in 3D.
Produced by DIRECTV and Formula DRIFT, the 3D special will follow the heated action surrounding the final event of Formula DRIFT's 2010 season, which was held at the Toyota Speedway in Irwindale, Calif., last October. The footage will include:
• Complete coverage of the "Title Fight" season finale, including the final battle between two-time Formula DRIFT champion Tanner Foust and Vaughn Gittin.
• Exclusive interviews with Formula DRIFT pro drivers.
• Drifting tips by pro drivers, including Tanner Foust
• Behind the scenes with Formula DRIFT owners Jim Liaw and Ryan Sage.
• Coverage of off-the-track action including fans, vendors, import models and more.
"Watching Formula DRIFT's championship series at home in 3D will make every counter steer, plume of smoke and wreck feel like it is happening in the middle of your living room," said Chris Long, senior vice president, Entertainment, DIRECTV. "Our 3D technology enables us to take what is already an exciting event and make it even more compelling for viewers to experience at home."
"This was a very ambitious project given that it is the first of its kind for the sport of drifting and also taking into consideration the sheer nature of 3D filming and the nature and physics of the sport," said Ryan Sage, vice-president and co-founder of Formula DRIFT. "DIRECTV came in and really nailed it. Viewing Formula DRIFT in 3D is probably one of the most visceral and exciting things to view in the 3D genre right now."
n3D™, powered by Panasonic, is available at no additional cost to millions of DIRECTV HD customers. In addition to exclusive 3D coverage of special events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis Championship, n3D customers also have access to exclusive, original 3D programming such as Guy's Big Bite in 3D and Guitar Center Sessions. n3D and DIRECTV CINEMA's 3D offerings are all powered by Panasonic.
DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV. For more information on n3D, powered by Panasonic, please visit: www.DIRECTV.com/3D
DIRECTV (NASDAQ: DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 27.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.1 million customers access to 160 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for 10 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit DIRECTV.com.
ABOUT FORMULA DRIFT
Entering its eighth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com
ABOUT IMG SPORTS & ENTERTAINMENT
Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com