Entrepreneurs active in the tuner market will find the new product lines and shop equipment to increase sales, improve efficiency, raise quality, add performance, and strengthen profitability in 2012 at the 24th Annual Performance Racing Industry Trade Show in Orlando the first week of December.
It’s been called gearhead heaven, and a racer’s candy store. It’s also been called the three biggest business days in racing, and for good reason.
Over 40,000 racing businesspeople and professional race teams will be in attendance, coming from across the United States and 65 countries to shop and buy the new racing parts being introduced for the 2012 racing season. 1100 companies exhibit their new product lines in racing. The technical personnel working in the exhibits, as well as the combined experience of others attending the show, represents a gigantic annual gathering of the finest minds in the country when it comes to speed.
Meet face to face with representatives of such respected brand names in the tuner market as Eibach, AEM, Brembo, K&N, MazdaSpeed, Turbonetics, Optima Batteries, Bilstein, Hawk, Goodridge, DBA, CP-Carrillo, BorgWarner, The Driveshaft Shop, TurboSmart, Spec, Wilwood, Mobil 1, ATI, Energy Suspension, Garrett, King Engine Bearings, Centerforce, D-Force Wheels, JE Pistons, and many more.
From race engine components to race suspension parts, specialty lubricants to data acquisition, whatever challenge you’re looking to solve, the solution will be on display in Orlando. Plus, review engineering solutions on display by companies from the UK, Australia, Argentina, Germany, Japan and other international exhibitors.
The PRI Trade Show is being held December 1–3, 2011, in the North/South Building of the Orange County Convention Center, in Orlando. It is open to the racing trade only. You must be part of a racing business or professional race team to gain admission. To request credentials, fill out the online form at www.performanceracing.com/tradeshow and your credentials will be confirmed within one business day. The PRI Trade Show is for all forms of racing, including sport compact drags, road racing, stock car, drag, off-road, open wheel and more.
“The PRI Trade Show is where you go when you want to get absolutely current with the latest in racing technology,” said Steve Lewis, producer of the PRI Trade Show. “Plus, the expertise of the people gathered at the PRI Trade always amazes me. I believe there’s no racing challenge that can’t be solved there.
“A visit to the PRI Trade Show is the best first step to a winning race season in 2012. For racing businesses active in the tuner market, there are many revenue and profit opportunities to be seized,” continued Lewis. “It’s fun to visit with the racing companies that you already know, but the PRI Trade Show also offers those moments when you discover something new and important and unforeseen. The ‘surprise factor’ is a big part of the fun of the PRI Trade Show.”
The show is timed to allow racing retailers, race engine builders, race car builders, professional race teams, motorsports engineers and more the opportunity to shop all the new racing products, make purchase decisions, and have them in stock for the start of the next racing season.
PRI has negotiated discounted hotel room rates in Orlando, starting at $70 per night.
Race Industry Week 2011
With several major racing events co-locating with the PRI Trade Show, that week was evolved into something bigger than the Trade Show: Race Industry Week 2011.
Major events include the Advanced Engineering Technology Conference, racing’s oldest and most respected technical conference for race engine builders.
The annual congress of racing’s most prestigious safety organization, the International Council of Motorsports Sciences, is also held during Race Industry Week. A new event is the Professional Motorsport Circuit Owners & Operators Convention, an informative gathering intended to help race track owners increase revenue and profit.
Claude Rouelle brings his famed Vehicle Dynamics & Data Acquisition Seminar to the PRI Trade Show, and EFI University will teach another one-day course on electronic fuel injection for racing applications, featuring FAST systems.
Jeff Hammond, race TV commentator and former NASCAR crew chief great, moderates the Industry Roundtable discussion, with a panel of respected leaders in racing, on Wednesday during Race Industry Week. The PRI Trade show kicks off on Thursday with Dave Despain hosting a live rendition of his popular Wind Tunnel TV Show as part of the Grand Opening Breakfast.
At the end of the first day of the Show on Thursday, Budweiser sponsors the PRI Happy Hour, and thousands of racing business people gather with free cold refreshments and appetizers to mix and mingle with others in their industry.
Also, on Thursday night is the Red Bull Kart Fight at PRI, Powered by Rotax. You’ll be able to watch famous drivers from NASCAR, IndyCar, ALMS, NHRA, Grand-Am and more return to their karting roots for action-packed racing under the lights.
PRI’s own business management seminars will cover such topics as Strategies for Race Engine Builders; Marketing Tips For Racers; Managing Your Website; Social Media Marketing; Opportunities In The Legends Market; and Inside the Heat Treating Process.
For more information, go to www.performanceracing.com/tradeshow. Or, call 949/499-5413. To reserve a room, contact the PRI Travel & Housing Department at 949/499-2044 or go to the PRI Trade Show website to reserve rooms online.