An unequaled richness of multimedia content
Road inc. is an immense interactive library offering an unrivalled richness of multimedia content, including 50 3D automobile reconstructions, 75 videos (films, interviews, reports, etc.), 500 studio photographs, 4000 archive documents and 150 sound extracts. With such a richness of content to hand, the user becomes immersed in the history of each vehicle, to the point of feeling a true sense of ownership.
Road inc. draws on the knowledge of top experts, historians, writers, researchers, collectors and journalists from across the motoring world. The fruit of these collaborations is the exceptional attention to detail, accuracy and pertinence of the information proposed throughout the project; be it in terms of written articles, interface design, visual productions or selection of archive materials.
Designed with software usually reserved for large-scale film productions, Road inc. distinguishes itself from other apps, by establishing an alchemy between the latest digital technology and the highest editorial standards. Those tools have been used to produce 3D renderings of each car, which can be touched, turned and admired; such functionality is representative of Road's intuitive and fully-interactive interface.
A true work of art
Specialists from a broad range of artistic fields have come together to create Road inc., to deliver a truly crafted product. With the aim of making the application as physically authentic as possible, the finest materials such as wood, leather and metal have been carefully selected, reproduced and adapted to each car's unique space, reflecting its individual personality and style.
Road Inc preview and special press packs on...
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