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 |   |   |  Pioneer's "Go Where Your Apps Take You" Commercial For Appradio 2 Goes Live
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Pioneer's "Go Where Your Apps Take You" Commercial For Appradio 2 Goes Live

AppRadio 2 Digital Marketing Campaign Supported by 90-Second Lifestyle Video

Peter Tarach
Apr 23, 2012
Modp 1204 01+pioneer go where your apps take you+cover Photo 1/1   |   Pioneer's "Go Where Your Apps Take You" Commercial For Appradio 2 Goes Live

LONG BEACH, Calif. - (April 23, 2012) – As part of its AppRadio™ 2 “Go Where Your Apps Take You” marketing campaign, Pioneer Electronics (USA) Inc., today released a 90-second lifestyle commercial for distribution on the Internet. The commercial follows a young couple on a road trip as they travel through different parts of the country in search of adventure and discovering some of life’s greater moments using only their car, smartphone, apps and Pioneer’s AppRadio 2 car stereo, which guides and entertains them through their scenic journey. To complement the visuals cues, the commercial uses a soundtrack from recording artist Hellogoodbye, with their new hit single "When We First Met."

“The goal of the commercial is to illustrate how smartphones have become such an essential part of people’s lives,” said Ted Cardenas, vice president of marketing for the Car Electronics Division of Pioneer Electronics (USA) Inc. “The ad is designed to capture how the smartphone-powered AppRadio 2 makes it possible to easily integrate a connected lifestyle directly into the vehicle.”

Created by Frequent Flyer Productions, the same company that produced Pioneer’s comedic “Barry’s Bus” campaign for Pandora® Internet Radio and the global lifestyle “MIXTRAX commercial,” the new “Go Where Your Apps Take You” commercial was created to coincide with the release of the highly anticipated AppRadio 2 to retailers.

The commercial will be distributed on the Internet only, through Pioneer’s website,, YouTube® channel, Facebook® and Twitter® pages, as well as a Pandora media buy, which will run on Pandora’s PC and mobile applications from April 23 – May 23.

The AppRadio 2 in-dash system supports both iPhone® and Android™* smartphone integration through the use of the free Pioneer AppRadio app and compatible third-party apps. It includes all of the built-in functions of the original AppRadio, introduced in the Spring of 2011, and mimics the functionality of today’s smartphones, featuring a clean and simple aesthetic with a minimal number of physical buttons. The majority of the system’s functions and controls are operated via the high resolution 7-inch capacitive touchscreen that supports multi-touch gestures in those apps that enable them. As illustrated in the commercial, AppRadio 2 features control and playback of apps and music, a new AM/FM radio layout, updated built-in Bluetooth hands-free calling, a built-in GPS antenna for improved positioning accuracy and an input for an optional rear-facing back-up camera.

Pioneer’s AppRadio 2 is now available for a suggested retail price of $499. For more information on compatible phones and apps, visit:

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on three core business domains including home electronics, car electronics, and Digital Network Entertainmen.


Pioneer Electronics
Long Beach, CA 90810
By Peter Tarach
352 Articles



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