Formula Drift has announced that GoPro will be sponsoring the Championship seasons of 2013, 2014, and 2015. The partnership brought GoPro's marketing manager to say: "we are very proud to partner with the Formula Drift Series, and look forward to helping present a unique perspective to an already exciting series." In its tenth season, Formula Drift attracts a wide array of fans and is seen as the North American Professional drifting championship. This large fan base is a benefit to GoPro being that they will be the sole provider of in (and on)-car-cameras for the competition.
Ryan Sage, vice-president and co-founder of Formula Drift states: "having GoPro as our presenting sponsor for the next three seasons is a big deal for us. A brand like GoPro is any event series dream and this partnership fits right in with our directional planning of the series."