The Targa Trophy series will have a new sponsor for the 2013 events calendar; Toyo Tires. Not only will Toyo Tires be the Targa Trophy series sponsor but will also be the events official tire sponsor. Branding on participants cars will feature the Toyo Tires logo, which is estimated at over 150 vehicles.
Targa Trophy is a premier series of events aimed at immersing participants in the automotive lifestyle. Events include activities such as rallies (arriving at exclusive destinations), events and car corrals. The best-known event is called the Targa Trophy California 1000, which is an invitation only three day rally.