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New Ad Shows How to Get Away With Speeding in Civic Type R

Commercial takes an unusual approach in promoting the Civic Type R

Stefan Ogbac
Jul 15, 2016

A new Honda Israel commercial suggests that the only way you can unleash the full potential of your Civic Type R is if you have someone faking going into labor in the front passenger seat.

The ad, which has proved controversial, shows a red Civic Type R being pulled over by a highway police officer for speeding. As soon as the Honda driver lowers his window, the woman in the front passenger seat screams "Drive or I'm having this baby in the car!" causing the police officer to realize that the car is speeding because of an emergency (not). The ad goes on to say the Civic Type R is a family-friendly, ultra capable hot hatch with over 300 hp, a top speed of 168 mph, and a 0-62 mph time of 5.7 seconds.

In one scene, Honda shows how this trick can be replicated on a larger scale. Strangely, Honda puts together a group of actresses who practice the routine with padding under their clothes to appear as if they were pregnant. In the training session, a doula, a woman who assists another during childbirth, is there teaching the actresses how to properly pretend they're going into labor so they can make sure you get away with speeding in your Civic Type R.

Check out the video with English subtitles below and tell us what you think in the comments.

Source: Eddie Gartsman via YouTube, Honda

By Stefan Ogbac
114 Articles

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