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Watch: "Paper" Commercial Shows Evolution of Honda Innovations

A flipbook look at the company's advancements.

Jason Udy
Sep 21, 2015

Honda has been recognized for its creative commercials over the past few years and has even won several awards. The latest commercial called "Paper" uses thousands of paper illustrations to give a flipbook glimpse into the company's past and present innovations.

Beginning with its first motor-driven bicycle, the new video shows how Honda innovations including scooters, motorcycles, and its Isle of Man-winning race bike all went into the modern Honda sport bike. After showing a Honda-powered boat, the video shows the evolution of Honda compact cars in the U.S. including the CRX and the popular Civic coupe, as well as the Accord sedan and Pilot SUV.

Next, Honda shows the evolution of its racing history starting with the 1965 RA272 Formula 1 car. Other highlights include cameos from Honda's humanoid robot Asimo, ATVs, the HondaJet, and even a ride-on lawnmower. The commercial finishes off with Honda's upcoming Acura NSX supercar.

The second video is a behind-the-scenes look at the making of "Paper," which shows the thousands of paper scenes used to create the video. Honda used the hands of real people in the video instead of relying on CGI. The concept was devised in CGI, but filmed with actual people and paper.

Check out "Paper" as well as the "Making of Paper" below.

By Jason Udy
129 Articles

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