Super Street Network

 |   |   |  Nissan to Expand NISMO Brand, Promises More Vehicles
Subscribe to the Free
Newsletter

Nissan to Expand NISMO Brand, Promises More Vehicles

Is the automaker diluting the NISMO name?

Stefan Ogbac
Apr 25, 2017

Nissan has announced that it will expand its NISMO division by adding new vehicles and expanding to new markets. This means more NISMO-badged road cars will appear in more vehicle segments, particularly in Japan, North America, the Middle East, and Europe. Named NISMO Cars Business Department, the newly formed unit will bring in talent from other Nissan Group divisions, including Autech and Nissan Motorsports International. Nissan also points out that the new arm will develop road-going NISMO vehicles in a shorter time frame.

2017 Nissan GT R Nismo front three quarter Photo 2/6   |   2017 Nissan GT R Nismo front three quarter

With the addition of new NISMO vehicles, Nissan expects to increase sales of performance-oriented models, which currently stands at 15,000 units per year. Nissan originally launched its NISMO vehicle lineup for the 2013 model year with the arrival of the Juke NISMO, making it the first mainstream NISMO vehicle after the more expensive 370Z NISMO and GT-R NISMO sports cars. Recently, Nissan added the Sentra NISMO for the 2017 model year, the first NISMO-badged compact sedan. In other global markets, Nissan offers NISMO variants of the full-size Patrol SUV and the subcompact Note hatchback (Versa Note in North America).

In addition to developing new NISMO road cars, NISMO Cars Business Department will also work with Nissan Motorsports International to promote them. Nissan states that NISMO-badged vehicles will be shown at dealerships and it will use its new division to hold activities and events for owners of NISMO vehicles.

With Nissan expanding its NISMO division, is the automaker diluting the iconic name of its former motorsports arm? Tell us in the comments below.

Source: Nissan

2015 Nissan 370Z NISMO front side view1 Photo 3/6   |   Nissan to Expand NISMO Brand, Promises More Vehicles
By Stefan Ogbac
114 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Both the Stelvio and X2 offer European styling and design with a reasonable dose of practicality and comfort. Past those similarities, these entry-level SUVs couldn't be more different in execution.
Bradley IgerMay 21, 2018
How did Gran Turismo godfather Kazunori Yamauchi get the GR Supra Racing Concept into Gran Turismo Sport without anyone finding out about it?
Andrew BeckfordMay 21, 2018
Preview our 2018 Japan issue, with AP Garage, F Development, all the major J shows, and the man himself, Kei Miura! Plus more!
Bob HernandezMay 18, 2018
These Porsches may not have a whole lot of mods or be built to be best-of-show winners, but they do have sweet interiors, and swagger you'll only be able to find in Japan.
David IshikawaMay 18, 2018
BMW introduced six special-purpose vehicles for fireman, police, and medics on the go at RETTmobil 2018 in Fulda, Germany.
Ed TahaneyMay 17, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP