Super Street Network

 |   |   |  Nissan to Expand NISMO Brand, Promises More Vehicles
Subscribe to the Free
Newsletter

Nissan to Expand NISMO Brand, Promises More Vehicles

Is the automaker diluting the NISMO name?

Stefan Ogbac
Apr 25, 2017

Nissan has announced that it will expand its NISMO division by adding new vehicles and expanding to new markets. This means more NISMO-badged road cars will appear in more vehicle segments, particularly in Japan, North America, the Middle East, and Europe. Named NISMO Cars Business Department, the newly formed unit will bring in talent from other Nissan Group divisions, including Autech and Nissan Motorsports International. Nissan also points out that the new arm will develop road-going NISMO vehicles in a shorter time frame.

2017 Nissan GT R Nismo front three quarter Photo 2/6   |   2017 Nissan GT R Nismo front three quarter

With the addition of new NISMO vehicles, Nissan expects to increase sales of performance-oriented models, which currently stands at 15,000 units per year. Nissan originally launched its NISMO vehicle lineup for the 2013 model year with the arrival of the Juke NISMO, making it the first mainstream NISMO vehicle after the more expensive 370Z NISMO and GT-R NISMO sports cars. Recently, Nissan added the Sentra NISMO for the 2017 model year, the first NISMO-badged compact sedan. In other global markets, Nissan offers NISMO variants of the full-size Patrol SUV and the subcompact Note hatchback (Versa Note in North America).

In addition to developing new NISMO road cars, NISMO Cars Business Department will also work with Nissan Motorsports International to promote them. Nissan states that NISMO-badged vehicles will be shown at dealerships and it will use its new division to hold activities and events for owners of NISMO vehicles.

With Nissan expanding its NISMO division, is the automaker diluting the iconic name of its former motorsports arm? Tell us in the comments below.

Source: Nissan

2015 Nissan 370Z NISMO front side view1 Photo 3/6   |   Nissan to Expand NISMO Brand, Promises More Vehicles
By Stefan Ogbac
116 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Proving that JDM style has a lasting power that requires only small updates to stay relevant
Austin LottAug 17, 2018
Preview the October 2018 issue of Super street, featuring a VIP widebody RB26DETT Cima; 1,000hp pro drift E30 M3; Nissan vs. Toyota turbo inline-6s; and much more!
Bob HernandezAug 17, 2018
While Infiniti's previous Pebble Beach concept was inspired by race cars from the 1930s, the Prototype 10 is more of a reimagined speedster from the 1950s.
Collin WoodardAug 16, 2018
A Viper Green Metallic paint job isn’t just for the Lamborghini Huracán anymore. Soon you can order a 2019 Volkswagen Golf R in one of 40 custom colors.
Ed TahaneyAug 16, 2018
Super Street Network has teamed up with ENEOS to offer one lucky fan the chance of a lifetime - a spot for his or her vehicle to appear at the largest aftermarket trade show in the world: SEMA!
StaffAug 15, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP